The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.
The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.
The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.
Lecture materials in Moodle and following literature, where applicable
Ghauri & Cateora 2013: International Marketing
Legge, Newger, Schleyer, and Väliaho (2021) :The ascent of Nordic companies in the global machinery market
Neubert 2013: Global Market Strategies
Shajrawi & Khan (2020): International Marketing in the Modern Era
Lectures, exercises and discussions (teachers and guests)
Individual search of information
Negotiation Simulations (role-play)
Case study (teamwork) 40%
Individual (Moodle)Exam 20%
International Sales Playbook (individual) 40%
01.08.2021 - 31.12.2021
09.06.2021 - 31.08.2021
15 - 40
Mika Jokinen, Kirsi Tanner
5 credits (5x27 hours of work)