•   Networking and Marketing IM00DS42-3002 31.08.2021-19.11.2021  5 cr  (19MEDIAART, ...) +-
    Learning outcomes of the course unit
    Students is able to
    - market creative economy enterprises both in finnish and foreign market areas by using current
    marketing channels
    - find co-operation partners for their activity
    - collaborate in an international student team
    - pay attention to the needs of customers and network
    Course contents
    -Marketing
    -Networking
    -Integration to cultural export studies
    -Lectures, workshops and assignments.
    -Hands-on work in various projects. Pitching.
    - Sustainable development
    Assessment criteria
    Satisfactory

    TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:



    https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

    Good

    TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:



    https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

    Excellent

    TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:



    https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

    Name of lecturer(s)

    Harri Karvinen

    Recommended or required reading

    no

    Planned learning activities and teaching methods

    Contact teaching, learning assignments, field work, project work

    Assessment methods and criteria

    Minimum 50% attendance in contact studies. Active participation in the course. Standard of accomplished tasks.
    0= not passed
    1-2 = satisfactory
    3-4 = good
    5 = excellent

    Language of instruction

    English

    Timing

    31.08.2021 - 19.11.2021

    Registration

    27.07.2021 - 11.09.2021

    Credits

    5 cr

    Group(s)

    19MEDIAART

    17MEDIAART

    20MEDIAART

    18MEDIAART

    Seats

    10 - 25

    Teacher(s)

    Antti Perälä, Tomi Leino, Harri Karvinen, Sari Tervaniemi

    Unit, in charge

    Media and Arts

    Degree programme(s)

    Bachelor's Degree Programme in Media and Arts

    Office

    TAMK Mediapolis

    R&D proportion

    3 cr

    Virtual proportion

    1 cr

    Evaluation scale

    0-5

    Completion alternatives

    no

    Training and labour cooperation

    Co-polis Co-operative

    Exam schedule

    no

    International connections

    no

    Students use of time and load

    135 hours of which contact lessons 55 hours

    Content periodicity

    5 day basics of marketing and customer relationship. 1 day social media marketing. 2 day press release. 2 day networking.

    Assessment criteria
    Not approved

    The tasks were not delivered and less than 50 % attendance.

    Satisfactory

    All tasks delivered and active participation. At least 50% attendance of in contact lessons.

    Good

    Good quality in all tasks, all tasks delivered, active participation.
    At least 80 % attendance in contact lessons. Student can articulate their visions and opinions in principle. Student shows that they have knowledge in the area of the subject of the courses and that they have a good over all view of the context. Student is able to use basic determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show over all good quality.

    Excellent

    5 Excellent
    At least 80 % attendance in contact lessons. Student can articulate their visions and opinions with a clear structure. Student shows that they have an excellent knowledge in the area of the subject of the course and that they have a good over all view of the context. Student uses fluently determinations and vocabulary of the subject. Student knows principles and practices of marketing and networking. The tasks made in the course show excellence in detail.