Knowing: recognizes the main theory of B2B marketing and understand the principle of customer management.
Doing: manages the assigned tasks under supervision/assisted and can find the basic market intelligence.
Being: can give and receive feedback, can work in a group, takes responsibility for his/her own work.
Knowing: explains different marketing concept and applies different marketing theories and practices on the tasks. Compares different marketing solutions.
Doing: applies substance matter learnt in previous studies, works process way on the tasks, limits tasks/problems to have an appropriate scope, solves problems. Uses in different ways market intelligence found.
Being: can give and receive feedback actively and constructively, can cooperate responsibly and is ready to develop his/her interaction skills. diverseakes responsibility and commits to the group activities in addition to his/her own work.
Knowing: Analyses different marketing theories and arguments well solutions of tasks.
Doing: can search for diverse solution alternatives, justify his/her choices in learning discussions and on the tasks. Can combine solution alternatives or can created new ones creatively.
Being: can cooperate responsibly, flexibly and constructively, develops his/her own and the group's interaction, works responsibly and in a committed manner considering the community and field requirements and needs.
Course material will be available in Moodle.
The course has two teachers. Mari Stenvall is responsible for the share of business economics and Atte Rättyä for the issues concerning paper and pulp industry.
The course involvs both independent - and group work. The course is designed to be student-centered and promote interaction.
Course involves learning by doing activities.
Student activity and attendance during the learning activities 20%
Business Model Canvas (BMC) -project 50%
Business study project 30%
Changes may apply.
06.09.2022 - 31.12.2022
30.07.2022 - 11.09.2022
Atte Rättyä, Mari Stenvall
Degree Programme in Bioproduct Engineering
Completed course with similar content can be accepted as a for of completing the course.
Both group works include studying the business of a company involved in bioproducts production. One group work also includes interviewing a representative of bioproduct company.
The main assignment of the course is a Business Model Canvas for a self-selected product in your field.
The course does not include an exam. Both group work projects need to be completed and approved to complete the course.
International study group.
Learning activities: around 30 h. Independent work and group work: around 50 h.
The student does not meet the requirements of the course. The group work projects are not done or the project results do not fulfill the requirements.
The student has passably achieved the objectives of the course. The student identifies, is able to define and use the concepts and models of the course topic.
The student has achieved the goals of the course well, although knowledge and skills still need to be developed further in some areas. The student is able to define the concepts and models of the course well and is able to make informed analyses. The student can apply learnings from the course in practical terms.
The student has achieved the goals of the course with high marks. The student has a comprehensive understanding of the concepts and models of the course topics. The student is able to carry out comprehensive analyzes. The student is well prepared to apply learnings from the course in practical terms.