The students know the basic concepts and methods related to customer relationship marketing, strategic marketing planning and graphic communications.
The student masters the basic concepts and methods related to customer relationship marketing, strategic planning and graphic communications. The student is able to apply what he/she has learned to practical situations.
The student is familiar with the basic concepts and methods related to customer relationship marketing, strategic planning and graphical communication, knows the communication channels and is able to utilise them appropriately in marketing. The student is able to apply and analyse what he/she has learned for practical situations. The student is able to justify his/her decision comprehensively. If necessary, the student is also able to search for information and design new solutions for challenging situations.
The student knows only some concepts related to customer relationship marketing, strategic marketing planning and graphic communications and does not know how to carry out a well-functioning marketing campaign.
Independent information search, literature recommended in Moodle.
- Lectures and team sparring
- Doing assignments independently (academic essay, learning diary, blog, moodboard, styleboard) and in teams (workshops)
- Co-operative learning
- Reading literature and information search
Aktiivisuus ja osallistuminen
Tehtävät (not translated)
01.01.2022 - 20.05.2022
24.11.2021 - 05.01.2022
15 - 40
Hanna Saraketo, Kirsi Tanner
Degree Programme in Business Administration
TAMK Main Campus
As part of the course, sovial media influencer marketing seminar, business guests.
No actual exam.
Academic essay, deadline Sunday 13.2.
Learning diary, deadline Sunday 20.3.
Styleboard, deadline Wednesday 20.4.
Blog, deadline Wed 18.5.
Materials in English.
5 cr = 130 hours
About 20 hours for meetings
Independent work in the form of homework 110 hours
- Academic essay based on literature
- Learning diary based on podcasts or webinars
- Styleboard and moodboard
- Blog about influencer seminar
14.1. Customer relationship marketing and customer profiling,
Workshop 1 - Customer Canvas and Customer Persona Creation,
preparation of a marketing plan
15.2. Marketing Strategy and Multi-Channel Marketing Campaign, Workshop 2 - Marketing Plan -Canvas
22.3. How do I build and budget for a multi-channel marketing campaign? What are the requirements for channel communication for channel choices?
22.4. Influencer Marketing Seminar
20.5. Presentation of projects