The student knows the marketing basics and segmentation. They are able to draw up a satisfactory marketing plan.
The student has completed all required assignments but the level of analyzing and reflecting communication skills as a larger phenomenon and as personal communication behavior is weak. They do not apply theoretical knowledge about communication into their own communication behavior and significant development of skills cannot be detected.
The student has mastered the basics of marketing and segmentation issues. They have also mastered the process and the content of a marketing plan.
The students has comprehensively completed all required assignments and is able to analyze the communication behavior of themselves and others by utilizing theoretical knowledge. In individual and group communication situations development is being detected, which expresses the skills of applying knowledge and motivation.
The student knows how to excellently apply the basic principles of marketing and segmentation. The marketing plan has been done carefully and extensively and includes insightful reflection. The task is a thoughtful and polished entity.
The student has comprehensively and innovatively completed all required assignments. They know how to diversely analyze the communication behavior of themselves and others by utilizing theoretical knowledge. In individual and group communication situations the student’s own communication behavior is well controlled and functional, which expresses the skills of applying knowledge and motivation.
Student participates in the classes and submits the written lessons according to the given instructions and schedule.
Ilmoitetaan kunkin opintokokonaisuuden alussa. (not translated)
Luennot, harjoitukset, verkko-opiskelu (not translated)
01.08.2019 - 21.10.2019
10.06.2019 - 02.09.2019
Anu Kallionpää, Niina Syrjälä, Mari Rytisalo, Helena Lintunen
Degree Programme in Business Administration
TAMK Main Campus
Ilmoitetaan periodioppaassa ja kunkin opintokokonaisuuden alussa. (not translated)
5 op = 135 h opiskelijan työtä (not translated)
Ilmoitetaan periodioppaassa ja lukujärjestyksessä. (not translated)