•   E-commerce Strategy and Planning 3B00FB63-3003 25.10.2021-17.12.2021  5 cr  (20IB, ...) +-
    Learning outcomes of the course unit
    The students will learn about strategic planning in e-commerce business model. During this course the students will learn about different kinds of strategic actions and tools that can be used in e-commerce. The student will study different strategy options and make a strategic growth plan for an e-commerce business.

    After completing the course student will be able to
    - make a strategic growth plan for e-commerce
    - understand e-commerce risks and management
    - define scalability possibilities and obstacles
    Prerequisites and co-requisites
    Prerequisite: Business Planning 1 and 2, E-commerce and Platform Economy, or equivalent (Knowledge about digital platforms)
    Course contents
    • How to create an e-commerce strategy?
    • What does a company need for a growth strategy?
    • Why strategic thinking is important?
    • Core concepts of strategic management in e-commerce
    • Prerequisite: Business planning 1 & 2, E-commerce and platform economy, or equivalent
    Assessment criteria
    Satisfactory

    The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.

    Good

    The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback.

    Excellent

    The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.

    Name of lecturer(s)

    Mari Helenius

    Recommended or required reading

    Leading Digital Strategy : Driving Business Growth Through Effective E-commerce By Bones, Chris and Hammersley, James

    Plunkett's E-Commerce & Internet Business Almanac 2018 : E-Commerce & Internet Business
    Industry Market Research, Statistics, Trends & Leading Companies
    by Jack W. Plunkett (not translated)

    Planned learning activities and teaching methods

    Online sessions and self-study. Moodle course part of the course. (not translated)

    Assessment methods and criteria

    Pair task. Evaluation based on the criteria. (not translated)

    Language of instruction

    English

    Timing

    25.10.2021 - 17.12.2021

    Registration

    02.09.2021 - 18.10.2021

    Credits

    5 cr

    Group(s)

    20IB

    21KVHN2

    Seats

    15 - 40

    Teacher(s)

    Mari Helenius, Sean Morga

    Unit, in charge

    International Business

    Degree programme(s)

    Bachelor's Degree Programme in International Business

    Office

    TAMK Main Campus

    Evaluation scale

    0-5

    Completion alternatives

    None (not translated)

    Assessment criteria
    Not approved

    Not returning the given tasks on time. (not translated)

    Satisfactory

    Grade 1-2
    The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions. (not translated)

    Good

    Grade 3-4
    The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback (not translated)

    Excellent

    Grade 5
    The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction. (not translated)