E-commerce Strategy and Planning 3B00FB63-3002 01.08.2020-31.12.2020 5 cr(19IB, ...)+-
Learning outcomes of the course unit
The students will learn about strategic planning in e-commerce business model. During this course the students will learn about different kinds of strategic actions and tools that can be used in e-commerce. The student will study different strategy options and make a strategic growth plan for an e-commerce business.
After completing the course student will be able to
- make a strategic growth plan for e-commerce
- understand e-commerce risks and management
- define scalability possibilities and obstacles
Prerequisites and co-requisites
Prerequisite: Business Planning 1 and 2, E-commerce and Platform Economy, or equivalent (Knowledge about digital platforms)
• How to create an e-commerce strategy?
• What does a company need for a growth strategy?
• Why strategic thinking is important?
• Core concepts of strategic management in e-commerce
• Prerequisite: Business planning 1 & 2, E-commerce and platform economy, or equivalent
The student is able to identify principles of the business strategy and strategic planning. He/she recognizes and is able to determine elements of growth strategy. The student is able to participate in a team project performing the given tasks in according to instructions.
The student is able to determine and apply the concept and tools of the business strategy and strategic planning. He/she is able to conduct some analysis and suggest development actions suitable for the business strategy. The student actively contributes to a team project being able to receive and give constructive feedback.
The student masters the concepts and different models of strategic planning and is able to connect business strategy to e-commerce strategy. He/she is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given e-commerce problem. The student acts in a flexible and constructive way in team projects developing the team’s interaction.
Name of lecturer(s)
Language of instruction
01.08.2020 - 31.12.2020
02.07.2020 - 31.07.2020
Jouni Viidanoja, Mari Helenius, Sean Morga
Unit, in charge
Bachelor's Degree Programme in International Business