The student has rudimentary knowledge of quantitative and qualitative research methods, including data collection methods such as surveys, interviews and observations. He/she is capable of collecting and analysing basic customer data. The student has elementary skills in planning and implementing a research project in the context of customer intelligence.
The student has advanced knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews and observations. The student knows the difference between primary and secondary data. He/she is able to select suitable data collection methods for a variety of situations and provide reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student is skilled in planning and implementing a research project in the context of customer intelligence
The student has excellent knowledge of quantitative, qualitative and mixed research methods, including diverse data collection methods such as surveys, interviews, observations, document analysis and others. The student knows the difference between primary and secondary data. He/she is able to select accurate data collection methods for a variety of situations and justify reasons for the selection. The student knows how to collect and analyse customer data. He/she is able to utilise the gained insights to improve business processes. The student has profound skills in planning and implementing a research project in the context of customer intelligence. The student thoroughly understands how data, analytics, and insights work together.
Lecture slides and other material given in the lectures.
Brown, T.J. and Suter, T. 2012. MR, USA: South-Western
contact teaching
exercises
practical work / research project
- Theory, qualitative and quantitative methods 25%
- Project Management (exercises, project planning and reporting, final seminar arrangements) 30%
- CI project, 45% including the written plan, execution and final report and participating & presenting in the final seminar (teamwork). Peer evaluation may affect the grade of this part.
All parts must be passed in order to get the final grade.
English
09.09.2021 - 07.12.2021
09.06.2021 - 31.08.2021
8 cr
20IB
21KVHN2
0 - 40
Sari Matala, Adrián Somlósi-Kovács, Tuomo Soini
Tuomo Soini
tel. 040 731 7995
tuomo.soini@tuni.fi
International Business
Bachelor's Degree Programme in International Business
TAMK Main Campus
4 cr
0-5
none
Student teams will find themselves a business company or other organisation to be their customer in the practical Customer Intelligence / Research project and work in close cooperation with it throughout the whole course.
Will be announced later.
The total of the course is 8 credits meaning about 215 hours of student work altogether. Contact teaching and consultation will be about 90 hours. Students' individual work is about 125 hours. Hence, it should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- contract with the customer
- team agreement
- project- and research plan
- final research report
- project end report
- presentation (10 min) with visual material in the closing seminar (that customers will participate, too)
Period 1
Introduction to customer intelligence and research (S Matala)
Quantitative methods in customer intelligence (A Somlósi-Kovács)
Qualitative methods in customer intelligence (S Matala)
Project management (T Soini)
Period 2
R&D Project, coaching (T Soini, A Somlósi-Kovács)
Project management (T Soini)
Final seminar arrangements
Final seminar (MANDATORY PARTICIPATION)
Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of research, customer intelligence and project management. Student recognizes, is able to determine and use the concepts and models of customer intelligence and project management.
The grade of the team project remains on the level 1 - 2.
Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts and models of customer intelligence and project management well and is able to conduct reasoned analysis. The grade of the team project is 3 - 4.
Student has achieved the objectives of the course excellently. The student masters the concepts and models of customer intelligence and project management in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning. The grade of the team project is 4 - 5 and the individual exercises as well as participation in the class are on an excellent level.