•   Introduction to Marketing 2 3B00DV89-3006 18.10.2021-31.12.2021  2 cr  (21IB4, ...) +-
    Learning outcomes of the course unit
    This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.

    After completing the course, the students will be able to:
    • Demonstrate knowledge about the significance and role of marketing
    in business management.
    • Describe the value creation process for customers by understanding
    customer needs.
    • Demonstrate knowledge of modern marketing mix in theory and
    practice.
    • Write a marketing plan.
    Prerequisites and co-requisites
    Introduction to Marketing 1
    Course contents
    • What is modern multichannel marketing?
    • What are examples of doing advertising, PR; personal selling and sales
    promotion?
    • How to do direct, online, social media and mobile marketing?
    • What is sustainable marketing?
    • How to write a marketing plan for a business and create website contents?
    Assessment criteria
    Satisfactory

    The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.

    Good

    The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.

    Excellent

    The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.

    Name of lecturer(s)

    Sean Morga

    Recommended or required reading

    - Presentation material
    - Articles
    - Case studies
    - Videos
    - Assigned E-books

    Planned learning activities and teaching methods

    - Lectures
    - Flipped classroom sessions
    - Inquiry-based learning
    - Collaborative learning
    - Independent study and research

    Assessment methods and criteria

    According to TAMK evaluation criterias (0,1-5)
    - Knowing
    - Doing
    - Being

    Language of instruction

    English

    Timing

    18.10.2021 - 31.12.2021

    Registration

    18.09.2021 - 17.10.2021

    Credits

    2 cr

    Group(s)

    21IB4

    21IB3

    21IB2

    21IB1

    Seats

    15 - 45

    Teacher(s)

    Sean Morga

    Further information for students

    N/A

    Unit, in charge

    International Business

    Degree programme(s)

    Bachelor's Degree Programme in International Business

    Office

    TAMK Main Campus

    Evaluation scale

    0-5

    Completion alternatives

    N/A

    Exam schedule

    N/A

    International connections

    International case studies, project collaboration with students from Brno University of Technology

    Students use of time and load

    According to TAMK schedule, ECT credits and Moodle timing instructions. Students are expected to:
    - Attend zoom sessions
    - Participate in group discussions and workshops
    - Write a marketing plan
    - Study materials given to them on their own time

    Content periodicity

    Details given in the first lesson

    Assessment criteria
    Satisfactory

    The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.

    Good

    The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.

    Excellent

    The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.