•   Introduction to Marketing 1 3B00DV81-3006 03.09.2021-08.10.2021  2 cr  (21IB4, ...) +-
    Learning outcomes of the course unit
    This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.

    After completing the course, the students will be able to:
    • Demonstrate knowledge about the significance and role of marketing
    in business management.
    • Describe the value creation process for customers by understanding
    customer needs.
    • Demonstrate knowledge of modern marketing mix in theory and
    practice.
    • Write a marketing plan for their business.
    Course contents
    • What is marketing and what do marketers do?
    • How to create customer value and experience?
    • How to analyse marketing environment and collect marketing information?
    • What are products, services and brands?
    • How to do pricing?
    Assessment criteria
    Satisfactory

    The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in a correct way and can define the principles of marketing. The student can perform the given tasks assisted, and work in a team and take responsibility of his/her own work.

    Good

    The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.

    Excellent

    The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or creates new ones. The individual contribution in the class and team has been especially active. The student cooperates responsibly, flexibly and constructively.

    Recommended or required reading

    - Presentation material
    - Assigned books (Kotler, Armstrong, Parment: Principles of Marketing, 2nd Scandinavian Edition
    - Articles and case studies
    - Video

    Planned learning activities and teaching methods

    - Lectures
    - Flipped classroom sessions
    - Inquiry-based learning
    - Collaborative learning
    - Independent study and research

    Assessment methods and criteria

    According to TAMK evaluation criterias (0,1-5)
    - Knowing
    - Doing
    - Being

    Language of instruction

    English

    Timing

    03.09.2021 - 08.10.2021

    Registration

    02.07.2021 - 31.08.2021

    Credits

    2 cr

    Group(s)

    21IB4

    21IB3

    21IB2

    21IB1

    Seats

    15 - 45

    Teacher(s)

    Sean Morga

    Further information for students

    N/A

    Unit, in charge

    International Business

    Degree programme(s)

    Bachelor's Degree Programme in International Business

    Office

    TAMK Main Campus

    Evaluation scale

    0-5

    Completion alternatives

    N/A

    Training and labour cooperation

    Project work / case studies

    Exam schedule

    Final exam will be given on the last class meeting

    International connections

    Cases and discussion, global operational business environment

    Students use of time and load

    According to TAMK schedule, ECT credits and Moodle timing instructions.
    Students are expected to:
    - Attend zoom sessions
    - Participate in group discussions and activities
    - Study materials given to them on their own time

    Content periodicity

    Details given in the first lesson

    Assessment criteria
    Satisfactory

    The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in a correct way and can define the principles of marketing. The student can perform the given tasks assisted, and work in a team and take responsibility of his/her own work.

    Good

    The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.

    Excellent

    The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or create new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly and constructively.