A Go to market plan is an action plan that specifies how a company will reach customers and achieve competitive advantage. During this course students will learn about different kind of go to market -actions and -tools. They will sell and plan marketing for their products. They will also visit different startups and events to learn about startup scene in Finland.
After completing the course the student will be able to
- do impactful go to market -plan
- can improve customer relationship from basic level to partnership level
- can sell
- Knows the characteristics of a startup