Lecture slides and other material given in the lectures.
Brown, T.J. and Suter, T. 2012. MR, USA: South-Western
practical work / research project
- Theory, qualitative and quantitative methods 25%
- Project Management (exercises, project planning and reporting, final seminar arrangements) 30%
- CI project, 45% including the written plan, execution and final report and participating & presenting in the final seminar (teamwork). Peer evaluation may affect the grade of this part.
All parts must be passed in order to get the final grade.
27.08.2019 - 13.12.2019
01.08.2019 - 02.09.2019
0 - 40
Sven Rassl, Tuomo Soini
tel. 040 731 7995
tel. 040 707 8509
Bachelor's Degree Programme in International Business
TAMK Main Campus
Student teams will find themselves a business company or other organization to be their customer in the practical Customer Intelligence / Research project and work in close cooperation with it throughout the whole process.
Will be announced later.
The total of the course is 8 credits meaning about 215 hours of student work altogether. Contact teaching and consultation will be about 90 hours. Students' individual work is about 125 hours. Hence, it should be noticed that a great part of the course work is done outside the class hours both independently and in team meetings and the students are required to commit to the teamwork.
The detailed course plan will be introduced on the first class.
As deliverables students will produce the following:
- contract with the customer
- team agreement
- project- and research plan
- final research report
- project end report
- presentation (10 min) with visual material in the closing seminar
Introduction to customer intelligence and research (S Rassl)
Quantitative methods in customer intelligence (S Rassl)
Qualitative methods in customer intelligence (T Soini)
Project management (T Soini)
R&D Project, weekly coaching (S Rassl and T Soini)
Project management (T Soini)
Final seminar arrangements
Final seminar (MANDATORY PARTICIPATION)
Student has achieved the objectives of the course sufficiently. Student understands the premises and principles of research, customer intelligence and project management. Student recognizes, is able to determine and use the concepts and models of customer intelligence and project management.
The grade of the team project remains on the level 1 - 2.
Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts and models of customer intelligence and project management well and is able to conduct reasoned analysis. The grade of the team project is 3 - 4.
Student has achieved the objectives of the course excellently. The student masters the concepts and models of customer intelligence and project management in an excellent manner. Student is able to conduct fluent and reasoned analysis and has good capabilities to apply the learning. The grade of the team project is 4 - 5 and the individual exercises as well as participation in the class are on an excellent level.