Implementations in academic year 2019 - 2020

•   An Environmentally Oriented Service Landscape 8U00DR24-3001 01.08.2019-09.11.2019  5 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  Student can
  - can build a wide picture from the environmental factors which affect the service landscape of the branch
  - can design eco-based services
  - increases his own environment know-how and environment know-how of the company
  - improves the business of the own company promoting the environmental responsibility

  Course contents

  Contents:
  -environmental responsibility as a part of business strategy
  -eco-based service and product design concept and process
  -sustainable customer and consumer behavior
  -ecologic-based service and product planning and development
  - eco-based designing the process of customer`s inclusion

  Assessment criteria

  Satisfactory

  The student
  
  - can defines the environmental responsibility in the vocational context.
  
  - knows different ways of action and solution alternatives to promote an environmental responsibility
  
  - The student can describe from his own point of view change factors which are related to the environmental responsibility

  Good

  The student
  
  - can adapt the environmental responsibility to the professional context.
  
  - can choose different ways of action and solution alternatives to promote an environmental responsibility
  
  - identifies change factors which are related to the environmental responsibility and can describe operation.

  Excellent

  The student
  
  - understands and connects the environmental responsibility to the professional context.
  
  - can search for the different ways of action and solution alternatives to promote an environment responsibility.
  
  - student can pay attention to the change factors which are related to the environmental responsibility and can design operation anticipatorily.

  Approved/Failed

  Opiskelija ei tunnista vastuullisuuden käsitteitä, eikä osaa analysoida yrityksen toimintaa monipuolisesti vastuullisuuden näkökulmasta. Raportti ei vastaa sille asetettuja vaatimuksia. (not translated)

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  Name of lecturer(s)

  Satu Kylmälä

  Recommended or required reading

  Sovitaan opintojakson alussa. (not translated)

  Planned learning activities and teaching methods

  Opetusmenetelmät:
  -luennot
  -tiimityö
  -esitykset
  -keskustelu (not translated)

  Assessment methods and criteria

  Opintojakson tehtävä: Ympäristölähtöisen palvelun suunnittelu asiakaslähtöisesti (not translated)

  Language of instruction

  Finnish

  Timing

  01.08.2019 - 09.11.2019

  Registration

  10.06.2019 - 01.09.2019

  Credits

  5 cr

  Group(s)

  19YRESTO

  Seats

  10 - 35

  Teacher(s)

  Tuija Heikkilä

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  Virtual proportion

  1 cr

  Evaluation scale

  0-5

  Training and labour cooperation

  Opintojakson tehtävää tehdään yhteistyössä työelämän kanssa. (not translated)

  Students use of time and load

  Ajankäyttö:
  1 op luennot ja keskustelut
  4 op opintojakson tehtävä: Ympäristölähtöisen palvelun suunnittelu asiakaslähtöisesti (not translated)

•   Building Customer Value in Corporate Ecosystems 8U00DR20-3002 07.09.2019-09.11.2019  5 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  Students are able
  - to understand the crucial value creation processes of service business
  - to value b-to-b customer relations’ influence on the user’s customer experience in companies’ ecosystems
  - to find different solutions for the customer inclusion
  - to analyze customers’ needs and expectations and also make a research of the customer behaviour and consumption behavior
  - cooperate in a responsible, adjustable and constructive way

  Course contents

  Course contents
  - customer value and customer’s roles in developing inclusion
  - the quality of the interaction between customer and company or companies’ b-to-b relations and their effect on customer experience
  - using company’s customer-based and marketing-based operational model for creating new practional models
  - service design as a method of research, development and innovation as well as strategy
  - designing the process of customers’ inclusion

  Assessment criteria

  Satisfactory

  Student
  
  - can define the importance of b-to-b relations between companies and their effect on service users’ customer experience
  
  - knows different methods for customer inclusion in service business
  
  - takes responsibility for his/her own performance

  Good

  Student
  
  - can structure b-to-b relations between companies and their effect on service users’ customer experience
  
  - can choose from different alternatives and justify the choice of the operation mode for customer inclusion
  
  - recognises and follows operation modes that are important to own professional field in companies’ ecosystems and customer relations

  Excellent

  Student
  
  - understands b-to-b relations between companies widely and their effect on service users’ customer experience
  
  - can find different ways of acting for customer inclusion in service business
  
  - can work in companies’ ecosystems and also in customer relations responsibly, adjustably and constructively / in a responsible, adjustable and constructive way

  Approved/Failed

  Student
  
  - fails to understand the meaning of b-to-b relations between companies and their effect on the user’s experience of the service
  
  - is not able to attend to the implementation of the course

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  Name of lecturer(s)

  Satu Kylmälä

  Recommended or required reading

  This is Service Design Doing by Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider. 2018. Published by O`Reilly Media.
  Palvelujen yhteiskunta. Yhteistyölähtöinen arvonluominen ja palveluperusteinen toimintalogiikka. Petri Virtanen. 2018. Tietosanoma. (not translated)

  Planned learning activities and teaching methods

  luennot
  tiimityö
  esitykset
  keskustelut (not translated)

  Assessment methods and criteria

  Tiimitehtävä arvioinnin perustana (100%) (not translated)

  Language of instruction

  Finnish

  Timing

  07.09.2019 - 09.11.2019

  Registration

  10.06.2019 - 06.09.2019

  Credits

  5 cr

  Group(s)

  19YRESTO

  Seats

  30 - 35

  Teacher(s)

  Tuija Ylä-Viteli

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  Virtual proportion

  1 cr

  Evaluation scale

  0-5

  Students use of time and load

  5 op = 5 x 27h = 135h opiskelijan työtä
  kontaktiopetusta 22h
  itsenäistä työskentelyä (osin tiimityötä) 113h (not translated)

•   Customer-oriented Digital Services and Customer Experience Development 8U00DR18-3002 24.01.2020-16.04.2020  5 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  Student
  - is able to develop customer-oriented operations through digitalisation
  - know the key enabling technologies driving digitalisation and understand the potential of digitalisation to improve service processes and products
  - knows the steps of the requirements definition process for digital services and knows the most common methods of requirement analysis
  - understand the impact of digitalisation on business strategy and key processes
  - can design performance measures using multiple sources of information
  - can personalize and automate services

  Course contents

  Contents:
  - digitalization concepts and cybersecurity aspects
  - software life cycle stages: requirement analysis, system design, software design, implementation, testing, deployment and maintenance
  - customer experience development technologies
  - the impact of technology on decision-making
  - the challenges of digitalization

  Assessment criteria

  Satisfactory

  - can identify and define phenomena and basic concepts related to digital services and customer experience
  
  - knows different technologies that influence customer experience development
  
  - examines and evaluates digital solutions affecting customer experience from its own perspective

  Good

  - structure phenomena and concepts related to the digital customer experience and the relationships between them
  
  - can choose the most appropriate technology from different options and justify their choice
  
  - identify and apply policies relevant to their industry at different stages of the software life cycle

  Excellent

  - combines digitalisation and customer experience technologies with professional contexts
  
  - analyzes and evaluates various technological solutions for customer experience development
  
  - understand the economic, welfare and technological impact of their activities on decision-making

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  Name of lecturer(s)

  Satu Kylmälä

  Recommended or required reading

  Pääasissa verkkomateriaalia ( (not translated)

  Planned learning activities and teaching methods

  Luennot
  Keskustelut
  Verkkotyöskentely
  Tiimityöskentely (not translated)

  Assessment methods and criteria

  Raportti
  Esitys ja opponointi (not translated)

  Language of instruction

  Finnish

  Timing

  24.01.2020 - 16.04.2020

  Registration

  25.11.2019 - 05.01.2020

  Credits

  5 cr

  Group(s)

  19YRESTO

  Seats

  0 - 35

  Teacher(s)

  Jarmo Palviainen, Tuija Heikkilä

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  Virtual proportion

  1 cr

  Evaluation scale

  0-5

  International connections

  Vieraskielinen aineisto (not translated)

  Students use of time and load

  5 op = 135 tuntia opiskelijan työtä.
  
  Kontaktiopetus 0,5 op
  Raportointi 3 op
  Esitys ja opponointi 1,5 op (not translated)

  Content periodicity

  pe 24.1. klo 8.00-11.00 Johdanto digitaalisiin palveluihin
  pe 13.3. klo 8.00-11.00 Päätökset teknologiavalinnoissa
  pe 17.4. klo 8.00-11.00 Tehtävät, opponoinnit ja keskustelut. (not translated)

  Assessment criteria

  Not approved

  Löytyvät opinto-oppaasta (not translated)

•   Employee Experience Management 8U00DR22-3002 23.01.2020-14.03.2020  5 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  Student can:
  -develop own human resource management competences
  -analyze service work and assignments, human resource management and working cultures of service industry
  -use and produce data, statistics and key figures to develop human resources
  -plan and develop human resource strategy
  -research, develop and enrich employee experience
  -ideate and co-create human resource management project

  Course contents

  Contents:
  -best practices, challenges and develop factors of human resource management service on service industry.
  - human resource strategies
  -operational, tactic and strategic methods of human resource management
  -developing factors of employee experiences
  - emotions at work
  - knowledge-based management

  Assessment criteria

  Satisfactory

  Student
  
  - can identify and define phenomena related to employee experience and basic concepts
  
  - is familiar with different procedures for developing employee experience
  
  - examines and evaluates things from its own perspective

  Good

  Student
  
  - can apply personnel development tools and choose the most suitable tool for developing employee experience and justify their choice
  
  - is able to describe and evaluate as a manager the financial and well-being impact of their own HR -management

  Excellent

  Student
  
  - have a broad understanding of issues related to employee experience management and the relationships between them
  
  - can find, justify and try different approaches and alternatives to develop and manage employee experience
  
  - systematically use feedback and information as a tool for developing professional growth and well-being for themselves and their communities

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  Name of lecturer(s)

  Satu Kylmälä

  Recommended or required reading

  Annetaan luennolla. (not translated)

  Planned learning activities and teaching methods

  Kurssi koostuu interaktiivista lähikerroista ja projektityöskentelystä pienryhmissä. (not translated)

  Language of instruction

  Finnish

  Timing

  23.01.2020 - 14.03.2020

  Registration

  25.11.2019 - 05.01.2020

  Credits

  5 cr

  Group(s)

  19YRESTO

  Seats

  15 - 35

  Teacher(s)

  Päivi Mayor, Mika Boedeker

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  R&D proportion

  4 cr

  Virtual proportion

  3 cr

  Evaluation scale

  0-5

  Completion alternatives

  Ei valinnaista tapaa. (not translated)

  Training and labour cooperation

  Projektityö käsittelee osallistujien omia työyhteisöjä. (not translated)

  Exam schedule

  Kurssi arvioidaan seuraavasti:
  
  Pienryhmissä tehtävät kirjalliset tehtävät:
  
  - Osa 1) Työntekijäkokemus työntekijän näkökulmasta: 50 % arvosanasta
  - Osa 2) Työntekijäkokemuksen johtaminen ja sen kehittäminen: 50 % arvosanasta (not translated)

  Students use of time and load

  Tämä on 5 opintopisteen kurssi, mikä vastaa noin 135 tuntia opiskelijan opiskeluaikaa. (not translated)

  Content periodicity

  Lähikerrat:
  
  23.1.2020 klo 16.30 - 20.00 : Kurssin avaus, ryhmäytyminen, tunteet ja työntekijäkokemus
  
  Kirjoitustehtävä ryhmissä osa 1) Työntekijäkokemus työntekijän näkökulmasta
  Kirjoitustehtävä ryhmissä osa 2) Muotoile ideaali työntekijäkokemus ja pohdi, miten muutos saadaan johtamisen avulla aikaan
  
  12.3.2020 klo 16.30 - 20.00: Osan 2 esitykset / mahdollinen vierailija
  
  14.3.2020 klo 8.30 - 14.00: Osan 2 esitykset / mahdollinen vierailija (not translated)

  Assessment criteria

  Satisfactory

  • Opiskelijat osaavat tunnistaa ja määritellä työntekijäkokemukseen liittyviä ilmiöitä ja peruskäsitteistöä kirjallisessa työssään. He tuntevat erilaisia menettelytapoja työntekijäkokemuksen kehittämiseen. Näiden tarkastelu on kuitenkin yksipuolista ja erilaisia näkökulmia on vähän.
  • Kolmea kirjallista tai muuta lähdettä on hyödynnetty
  • Käsiteltyjä asioita on vähän reflektoitu oman työn ja kokemusten kautta
  • Raportin lopulliseen versioon on mahdollisesti käytetty ryhmän vertaispalautetta, mutta tämä jää epäselväksi
  • Raportin muodossa on yritetty seurata TAMKin virallisia raportointiohjeita, mutta siinä on vielä selkeitä puutteita (not translated)

  Good

  • Opiskelijat osaavat soveltaa henkilöstön kehittämisen työkaluja ja valita eri vaihtoehdoista sopivimman työkalun työntekijäkokemuksen kehittämiseksi ja perustella valintansa kirjallisessa työssään. He osaavat
  osaa kuvata ja arvioida esimiehenä oman henkilöstöjohtamisensa taloudellisia ja hyvinvointia lisääviä vaikutuksia.
  • Työn lopullisessa muodossa on käytetty saatua palautetta.
  • 4-9 tai useampaa kirjallista ja muuta lähdettä on hyödynnetty ansiokkaasti
  • Käsiteltyjä asioita on reflektoitu melko hyvin oman työn ja kokemusten kautta
  • Raportin muodossa on seurattu melko hyvin TAMKin virallisia raportointiohjeita (esim. suorat lainaukset tulee aina merkitä) (not translated)

  Excellent

  • Opiskelijat ymmärtävät laaja-alaisesti työntekijäkokemuksen johtamiseen liittyviä asioita ja niiden välisiä suhteita ja osoittavat tämän kirjallisessa työssään. He ovat hyödyntäneet erilaisia toimintatapoja ja vaihtoehtoja, perustelleet ne hyvin työntekijäkokemuksen kehittämiseksi ja johtamiseksi.
  • Työn lopullisessa muodossa on käytetty palautetta ja tietoa systemaattisesti.
  • 10 tai useampaa kirjallista ja muuta lähdettä on hyödynnetty ansiokkaasti
  • Käsiteltyjä asioita on reflektoitu erittäin hyvin oman työn ja kokemusten kautta
  • Raportin muodossa on seurattu täydellisen hyvin TAMKin virallisia raportointiohjeita (esim. suorat lainaukset tulee aina merkitä) (not translated)

•   Master's Thesis 3Y00DR30-3001 01.08.2019-31.12.2020  30 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  The student
  - plans, implements and reports an independent demanding R&D -oriented development project.

  Course contents

  Independently carrying out the Master's thesis, thesis seminars, individual guidance and supervision.

  Further information

  Thesis reports are public. Usage of nonpublic material requires a contract between TAMK and the target organization.
  Students have to write a maturity test on the field of the thesis to demonstrate their familiarity with the field and Finnish language skills. The maturity test can be taken in English if the student has received his/her school education in some language other than Finnish or Swedish or completed his/her school education abroad.

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  Name of lecturer(s)

  Mika Boedeker

  Language of instruction

  Finnish

  Timing

  01.08.2019 - 31.12.2020

  Registration

  10.06.2019 - 01.09.2019

  Credits

  30 cr

  Group(s)

  19YRESTO

  Teacher(s)

  Tuija Ylä-Viteli, Leila Kakko, Elena Grigorova, Mika Boedeker, Satu Kylmälä, Jaana Sahlsten, Eija Lähteenmäki, Tuija Heikkilä, Satu Kylmälä

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  R&D proportion

  30 cr

  Virtual proportion

  2 cr

  Evaluation scale

  0-5

•   Me as a Solver 8U00DR28-3001 01.08.2019-31.12.2019  5 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  Student can:
  - search for information and build on the source materials an understanding of the current situation in our line of business and development needs of it
  - build her/his own development plan with the support of the development needs of its own business
  - choose studies according to her/his development plan

  Course contents

  - changing work in the service sector
  - the latest business knowledge as a starting point for development
  - the impact of the global operating environment in the own line of business
  - personal study choices

  Assessment criteria

  Satisfactory

  Student
  
  - identify sector entities and the relationships between them and can identify the information they have acquired to identify business development needs
  
  - is able to search the research information for the development needs of his / her own field
  
  - examines and evaluates things from its own perspective

  Good

  Student
  
  - structure the sector and the relationships between them and to compare the acquired information to find the development needs of the sector
  
  - can search the research data for the development needs of his / her own field
  
  - is able to describe and evaluate himself / herself and the operating environment in which he / she works

  Excellent

  Student
  
  - understand the complexities of the business and the relationships between them and can analyze the acquired knowledge to find the development needs of the business
  
  - is able to find and select research needs for the development of his / her field
  
  - examines and assesses themselves and the operating environment in which they operate

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  Name of lecturer(s)

  Satu Kylmälä

  Recommended or required reading

  Opiskelijat itse valitsevat kirjallisuuden, joka tukee omaa kehittymistä. (not translated)

  Planned learning activities and teaching methods

  luennot
  tiedonhaun harjoitukset
  keskustelut
  kirjalliset ja suulliset tuotokset
  Ryhmätyö: mikä on toimialan tämän hetkinen tilanne ja alan kehittämistarpeet
  Yksilötyö: oma kehittämissuunnitelma (not translated)

  Assessment methods and criteria

  Löytyvät opintojakson tiedoista (not translated)

  Language of instruction

  Finnish

  Timing

  01.08.2019 - 31.12.2019

  Registration

  10.06.2019 - 01.09.2019

  Credits

  5 cr

  Group(s)

  19YRESTO

  Seats

  10 - 30

  Teacher(s)

  Mika Boedeker, Palveluliiketoiminta, Restonomi Virtuaalihenkilö, Satu Kylmälä, Veijo Hämäläinen, Marja-Liisa Timperi

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  R&D proportion

  1 cr

  Virtual proportion

  1 cr

  Evaluation scale

  0-5

  International connections

  Vieraskielinen materiaali. (not translated)

  Students use of time and load

  5 op vastaa keskimäärin 135 tuntia opiskelijan työtä (not translated)

•   Purchase and Sales Channels 8U00DR26-3001 16.03.2020-17.05.2020  5 cr  (19YRESTO) +-
  Learning outcomes of the course unit

  Student can:
  -recognize sales, distribution and purchase channels of service industry. The student concentrates on channel analysis of tourism, experience, accomodation, event, cleaning, food and retail industries.
  -use and produce business data to develop profitability and efficiency of service company
  -develop own sales, distribution, purchase and negotiation competences.

  Course contents

  Contents:
  • sales, distribution, purchase and negotiation competences
  • key sales, distribution and purchase channels
  • figures of sales, marketing and purchasing
  • basics of revenue managements
  • operational, tactic and strategic methods

  Assessment criteria

  Satisfactory

  It is partly some familiar with the operation of the buying channels and sales channels. One can identify the head channels and the indicators.
  
  Understand its organisation of the significance of the acquisition channels and sales channels in business and business.
  
  Can choose something according to the market situation of a buying channel and sales channel and according to the liiketoimintatavoite.
  
  Can utilise very little buying channels and sales channels and their indicators for the developing of its own organisation.
  
  It makes a bad project.

  Good

  Good knowledge of operational, tactical and strategic operations, core processes, content and benefits of purchasing and sales channels. Understands purchase data and sales channel data reserves and key figures.
  
  Manages and leverages purchasing and sales channels, and compares and selects them for development projects in their organization.
  
  Improve your own revenue management expertise.
  
  Develop their organization's purchasing and sales channel channel strategies.
  
  Makes a great project.

  Excellent

  Is well aware of the business importance of purchasing and sales channels and revenue management and their impact on service business strategies. Able to analyze and anticipate the benefits of buying and selling channels to build business value in their organization and industry. Can use channel data to build business value for their organization.
  
  Manages versatile purchasing and sales channels and leverages their information resources. Understand the competitiveness and competitive edge of services, products, and experiences sold and purchased through various channels.
  
  Make full use of channel information resources in the development of your organization.
  
  Demonstrates a holistic approach to service business and revenue management and value creation.
  
  Demonstrates his purchasing and sales channel strategic expertise in the project.

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  Name of lecturer(s)

  Satu Kylmälä

  Recommended or required reading

  Nieminen, Sanna. Hyvä hankinta - parempi bisnes. Helsinki: Talentum Pro, 2016.
  Sylvester, Ken. Negotiating in the Leadership Zone . London, UK: Elsevier Science, 2016.
  Kirjat ovat saatavilla e-kirjana TAMK:n kirjaston kautta.
  Lisäksi opintojakson aikana osoitettava verkkomateriaali. (not translated)

  Planned learning activities and teaching methods

  Itsenäinen opiskelu
  Yhteisöllinen oppimispiirityöskentely verkossa ja kontaktipäivänä
  Lähiopetus (not translated)

  Assessment methods and criteria

  Tulossa (not translated)

  Language of instruction

  Finnish

  Timing

  16.03.2020 - 17.05.2020

  Registration

  25.11.2019 - 29.02.2020

  Credits

  5 cr

  Group(s)

  19YRESTO

  Seats

  0 - 35

  Teacher(s)

  Sanna Luoto

  Further information for students

  Lähiopetukseen osallistumista edellytetään. (not translated)

  Unit, in charge

  Hospitality Management

  Degree programme(s)

  Master's Degree Programme in Hospitality Management

  Office

  TAMK Main Campus

  R&D proportion

  2 cr

  Virtual proportion

  4 cr

  Evaluation scale

  0-5

  Training and labour cooperation

  Opintojaksolla voidaan hyödyntää omaa työpaikkaa oppimisympäristönä. (not translated)

  Exam schedule

  Tulossa (not translated)

  Students use of time and load

  Opintojakson laajuus on 5 op., joka vastaa n. 135h opiskelijan työmäärää. Opintojakson kuormittavuus voi vaihdella riippuen opiskelijan valmiuksista. (not translated)

  Content periodicity

  Tulossa (not translated)

Implementations in academic year 2020 - 2021

There is no realizations attached to this degree programme.