Master's Degree Programme in Emerging Media

Programme
Curricula
Studies offered

Implementations in academic year 2019 - 2020

Art and Technology 2M00DP98-3001 02.09.2019-14.02.2020 5 cr (19MEME) +-

Learning outcomes of the course unit

After the course, students can
- explain the history of art and technology and how it connects to emerging media
- recognize, analyze and be able to use and modify diverse tools acknowledging sustainability, usability and innovative aspects
- reflect on and demonstrate her/his approach as a professional practitioner of emerging media

Course contents

During the course, students will explore and orientate themselves with the concept of art and technology. They will acknowledge both traditional and new ways of connecting art and technology within their own work field. They will create demonstrations with digital technology in an innovative manner.

Topics
- Spatial narrative
- Critical re-thinking
- Values in the field of art and technology
- Geology of media
- Diverse applications in emerging media
- Innovation

Assessment criteria

Satisfactory

The student identifies different forms of art and technology applications and analyzes their connection to emerging media and sustainability. The student demonstrates her/his own point of view to the given topics and develops her/his skills within their area of work.

Good

The student explains the diverse forms of combining art and technology, acknowledging both artistic

and technological viewpoints. The student demonstrates the usage of technology in art within her/his own work field. The student applies her/his explorations in emerging media to her/his own professional field in a creative way, including considerations of sustainability.

Excellent

The student critically analyzes diverse forms of art and technology. The student evaluates the impact of various implementations of emerging media on her/his own professional field and, in a broader sense on society. The student clearly justifies her/his arguments and is able to provide an innovative approach to the given subject matters, combining art and technology and considering sustainable issues. The student demonstrates excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.

Name of lecturer(s)

Pertti Näränen

Recommended or required reading

On-line

Language of instruction

English

Timing

02.09.2019 - 14.02.2020

Registration

03.08.2019 - 14.09.2019

Credits

5 cr

Group(s)

19MEME

Teacher(s)

Carita Forsgren, Leena Mäkelä, Fanny Niemi-Junkola, Ilmari Huttu-Hiltunen

Unit, in charge

Media, Music and Art

Degree programme(s)

Master's Degree Programme in Emerging Media

Office

TAMK Mediapolis

Evaluation scale

0-5

Completion alternatives

-

Training and labour cooperation

Depending on your thesis project

Exam schedule

-

Students use of time and load

To be informed later

Content periodicity

2.12.2019 - 17.1.2020
Week 2.12. -5.12. On-line. Pre-task
Week 9.12. -13.12. Intensive week in Mediapolis, Tampere
Week 16.-20.12. On-line
Week 6.1.- 10.1.2020 On-line
Week 13.1.-17.1. 2020 On-line
Content Creation and Data 2M00DP99-3001 01.02.2020-22.05.2020 5 cr (19MEME) +-

Learning outcomes of the course unit

After the course, students can
- critically evaluate the role, opportunities, and pitfalls of automated data collection and analytics in content creation and audience research
- understand how recommendation systems work and how they are applied
- compare and point out prominent data technologies in content creation
- develop content concepts that utilize data technologies

Course contents

During the course, the participants study the basic concepts and processes of data analysis and information visualization. They critically analyze and experiment with the role, opportunities, and pitfalls of data technologies in content creation and audience research. They examine how automated data collection and user analytics impact on content creation. They explore how emerging data technologies, such as machine learning (ML) and artificial intelligence (AI), are used in content creation. As a synthesis of the exploration, students create and demonstrate an art and media concept that utilizes or reflects data technologies.

Topics
- Data analytics
- Audience metrics and content creation
- Recommendation systems
- Personalization of services
- Emerging data technologies and content creation
- Ethics of data analytics

Assessment criteria

Satisfactory

The student defines the basic concepts related to data analysis and discusses the ethics of data analysis. S/he describes different ways data analysis influences content creation in her/his working field. S/he knows the common means of data analysis related to content creation and applies at least one of them in a practical case. S/he demonstrates ideas for applications that integrate content and data analysis. The student takes responsibility for her/his work.

Good

The student knows the basic concepts of data. S/he critically analyzes and provides various examples of how data analysis influences content creation in her/his field – now and in the future. S/he critically discusses the ethics of data analysis. S/he demonstrates creative ideas for applications that integrate content and data analysis. The student develops committedly her/his knowledge and skills in emerging media.

Excellent

The student critically analyzes and provides alternative scenarios of how data analysis influences content creation in her/his field – now and in the future. S/he compares the situation across different industrial sectors and points out inter-dependencies and connections between them. S/he demonstrates creative and attractive ideas for applications that integrate content and data analysis.The student demonstrates excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.

Approved/Failed

The student critically analyzes and provides alternative scenarios of how data analysis influences content creation in her/his field – now and in the future. S/he critically discusses the ethics of data analysis. S/he compares the situation across different industrial sectors and points out inter-dependencies and connections between them. S/he demonstrates creative and attractive ideas for applications that integrate content and data analysis. The student demonstrates an excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.

Name of lecturer(s)

Leena Mäkelä

Planned learning activities and teaching methods

Schedule:

The course starts on February 3rd and ends on May 20th. It consists of online tasks in Moodle and an intensive workshop organized on May 4th-7th at TAMK's Mediapolis campus. The course is divided into five units: 1) Intro to Data Analytics and Information Visualization, 2) Machine Learning and AI, 3) Recommendation Systems and Personalization, 4) Data and Audience Research, and 5) Workshop (4-7 May).

Lecturers: Leena Mäkelä and Jukka Holm

The program of the intensive workshop is as follows:
• Monday, May 4: Data & info visualization, Dr. Harri Siirtola, Tampere University. Location Mediapolis campus.
• Tuesday, May 5: Afternoon: visit at Hervanta campus of Tampere Uni. Hosts Dr. Heikki Huttunen and Esa Rahtu, Topic: "Machine Learning in Relation to Media" & AI Generators. Morning is under construction.
• Wednesday-Thursday, May 6-7: The day starts with "Intelligent Augmentation" workshop 9-12 with Salla Heinänen from Futurice Ltd (see: http://iadesignkit.com). After that, the workshop continues in teams that present their results on Thursday afternoon. Location Mediapolis campus.

Language of instruction

English

Timing

01.02.2020 - 22.05.2020

Registration

25.11.2019 - 02.02.2020

Credits

5 cr

Group(s)

19MEME

Teacher(s)

Elokuva ja TV Virtuaalihenkilö, Leena Mäkelä, Jukka Holm

Unit, in charge

Media, Music and Art

Degree programme(s)

Master's Degree Programme in Emerging Media

Office

TAMK Mediapolis

Evaluation scale

0-5
Discovering Emerging Media 1 2M00DP62-3001 02.09.2019-20.12.2019 5 cr (19MEME) +-

Learning outcomes of the course unit

After completing the course, students can
- explain the emerging media in historical, industrial and societal contexts
- recognize, analyze and predict forms of emerging media
- reflect on and demonstrate their personal approach as a practitioner of emerging media

Course contents

During the course, the students explore and discover what emerging media means and what kind of impact they may have on the industry and, in a broader sense, on society. Furthermore, the students demonstrate their own stance as practitioners of the emerging media field with showcases such as concept video, artwork and digital applications.

Topics:
- Emerging media: concept and definition
- Impact of technological innovation on media and arts
- Emerging media and sustainability
- Taking advantage of uncertainty

Assessment criteria

Satisfactory

The student identifies different forms of emerging media and analyzes their impact on her/his own professional field. The student describes and justifies his/her own stance as a practitioner of emerging media. The student describes connections between emerging media and sustainability. The student takes responsibility for her/his own work.

Good

The student explains different forms of emerging media and analyzes and evaluates their impact on her/his own professional field and, in a broader sense, on society. The student demonstrates her/his own stance as a practitioner of emerging media in a creative way that includes consideration of sustainability. The student develops intentionally her/his knowledge and skills in the emerging media.

Excellent

The student critically analyses different forms of emerging media and evaluates their impact on her/his own professional field and, in a broader sense, on society. The student justifies her/his arguments clearly. The student demonstrates her/his own stance as a practitioner of the emerging media creatively and provides an innovative approach to combining emerging media and sustainability. The student demonstrates excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.

Name of lecturer(s)

Pertti Näränen

Language of instruction

English

Timing

02.09.2019 - 20.12.2019

Registration

03.08.2019 - 20.09.2019

Credits

5 cr

Group(s)

19MEME

Teacher(s)

Leena Mäkelä, Fanny Niemi-Junkola, Ilmari Huttu-Hiltunen, Jukka Holm

Unit, in charge

Media, Music and Art

Degree programme(s)

Master's Degree Programme in Emerging Media

Office

TAMK Mediapolis

Evaluation scale

0-5
Discovering Emerging Media 2 2M00DP97-3001 01.01.2020-31.05.2020 5 cr (19MEME) +-

Learning outcomes of the course unit

The objectives are set together with the supervising teacher. Students select a focus area related to her/his Master's thesis project within the field of emerging media. They will use open courses and other resources to acquire knowledge and skills needed in their specific focus area.

Course contents

Students select an area of emerging media, which is relevant for their Master's thesis and set objectives for their learning. They actively explore online resources to explore information sources related to their focus area. They attend online courses and use online resources to acquire relevant knowledge and skills. They can also attend events/workshops that are relevant to their learning objectives. Finally, students report their independent studies and reflect on their learning with the supervising teacher. The focus areas can be one of the following:
- social media and mobile communications
- virtual or augmented reality
- applications of machine learning and artificial intelligence
- new collaborative production tools
- some other

Assessment criteria

Approved/Failed

The student demonstrates independent learning, including setting learning objectives and working committedly towards achieving them. The student selects appropriate courses and/or materials and develops her/his knowledge and skills in a goal-oriented way. The student demonstrates the knowledge and skills they have acquired. The student critically reflects on her/his learning.

Name of lecturer(s)

Leena Mäkelä

Planned learning activities and teaching methods

Independent learning: Students select an area of emerging media, which is relevant for their Master's thesis and set objectives for their learning. They actively explore online resources to explore information sources related to their focus area. They attend online courses and use online resources to acquire relevant knowledge and skills. They can also attend events/workshops that are relevant to their learning objectives. Finally, students report their independent studies and reflect on their learning with the supervising teacher. The focus areas can be one of the following:
- social media and mobile communications
- virtual or augmented reality

Language of instruction

English

Timing

01.01.2020 - 31.05.2020

Registration

25.11.2019 - 05.01.2020

Credits

5 cr

Group(s)

19MEME

Seats

1 - 12

Teacher(s)

Antti Perälä, Elokuva ja TV Virtuaalihenkilö, Tiiu Baldwin, Tuomo Joronen

Unit, in charge

Media, Music and Art

Degree programme(s)

Master's Degree Programme in Emerging Media

Office

TAMK Mediapolis

Evaluation scale

Pass/Fail

Assessment criteria

Approved/Failed

The student demonstrates independent learning, including setting learning objectives and working committedly towards achieving them. The student selects appropriate courses and/or materials and develops her/his knowledge and skills in a goal-oriented way. The student demonstrates the knowledge and skills they have acquired. The student critically reflects on her/his learning.
Master's Thesis 2M00DP63-3001 01.01.2020-31.12.2020 30 cr (19MEME) +-

Learning outcomes of the course unit

The Master’s thesis is an independent work that demonstrates the student’s capabilities in the required EQF 7 level. These capabilities are:
-- Knowledge: 1) highly specialized knowledge, some of which is at the forefront of knowledge in a specific field of work or study, as the basis for original thinking and/or research, 2) critical awareness of knowledge gaps in a field and at the interface between different fields.
- Skills: specialized problem-solving skills required in research and/or innovation to develop new knowledge and procedures and to integrate knowledge from different fields.
- Responsibility and autonomy: 1) manage and transform work or study contexts that are complex, unpredictable and require new strategic approaches, 2) take responsibility for contributing to professional knowledge and practice and/or for reviewing the strategic performance of teams.

Course contents

The Master’s thesis executes and reports an innovative/artistic emerging media project. During the thesis process, the student deepens her/his knowledge and skills of the selected focus area within emerging media. Students are required to acquire a commissioner or a cooperation partner for their thesis. Sustainability shall be addressed in the thesis, as well. The report is an academic study related to the practical emerging media project. The module includes a module of research methods and academic writing (5 cr).

Assessment criteria

Satisfactory

TAMK´s Criteria for Assessing the Thesis (Master's Degree)

Good

TAMK´s Criteria for Assessing the Thesis (Master's Degree)

Excellent

TAMK´s Criteria for Assessing the Thesis (Master's Degree)

Approved/Failed

TAMK´s Criteria for Assessing the Thesis (Master's Degree)

Name of lecturer(s)

Leena Mäkelä

Language of instruction

English

Timing

01.01.2020 - 31.12.2020

Registration

25.11.2019 - 05.01.2020

Credits

30 cr

Group(s)

19MEME

Teacher(s)

Pertti Näränen, Mika Boedeker, Elokuva ja TV Virtuaalihenkilö, Leena Mäkelä, Fanny Niemi-Junkola, Jukka Holm

Unit, in charge

Media, Music and Art

Degree programme(s)

Master's Degree Programme in Emerging Media

Office

TAMK Mediapolis

Evaluation scale

0-5
Sustainable Value Creation 2M00DP96-3001 02.09.2019-20.12.2019 5 cr (19MEME) +-

Learning outcomes of the course unit

After the course, students can
- analyze the value creation approach and its different dimensions in their work
- demonstrate inter-organizational dependencies related to sustainable work
- apply and communicate the business model canvas in their business activities
- involve a customer perspective in an innovation process

Course contents

During the course, the students familiarize themselves with the value creation approach that combines social, environmental and holistic aspects together with economical value. Systems thinking and business modeling are discussed in connection to value creation. The students will demonstrate means to involve customers/audiences in product or service development.

Topics:
- Traditions and multidisciplinary dimensions of the value creation approach
- Systems thinking and sustainability
- Business modeling and the business model canvas as a tool for creative thinking and communication in business development
- Customers/audiences as active developers and producers of products and services

Assessment criteria

Satisfactory

The student knows the value creation approach. S/he identifies the different dimensions of sustainability and describes how to promote sustainability in her/his work. The student recognizes inter-organizational dependencies in sustainable business modeling. The student describes means to involve customers/audiences in innovation processes of products or services. The student takes responsibility for her/his own work.

Good

The student applies the value creation approach in her/his work. S/he compares the different dimensions of sustainability and evaluates their impact on each other. The student structures inter-organizational dependencies in sustainable business modeling. The student creatively develop means to involve customers/audiences in innovation processes of products or services. The student committedly develops her/his knowledge and skills in emerging media.

Excellent

The student applies the value creation approach in her/his working field. S/he compares the different dimensions of sustainability, evaluates their interrelating impacts and provides alternative scenarios related to sustainable value creation. The student structures inter-organizational dependencies in sustainable business modeling by providing alternative solutions. The student creatively develop means to involve customers/audiences in innovation processes of products or services. The student demonstrates excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.

Name of lecturer(s)

Pertti Näränen

Planned learning activities and teaching methods

Lecturing, workshop, online tasks, team work.

Language of instruction

English

Timing

02.09.2019 - 20.12.2019

Registration

03.08.2019 - 20.09.2019

Credits

5 cr

Group(s)

19MEME

Teacher(s)

Leena Mäkelä, Elokuva ja TV Virtuaalihenkilö, Fanny Niemi-Junkola

Unit, in charge

Media, Music and Art

Degree programme(s)

Master's Degree Programme in Emerging Media

Office

TAMK Mediapolis

Evaluation scale

0-5

Implementations in academic year 2020 - 2021

There is no realizations attached to this degree programme.

Contact

Principal lecturer in charge
Dr. Leena Mäkelä

Qualification Awarded and the Level of Qualification

Master of Culture and Arts, EQF 7

Special Admission Requirements

Bachelor of Culture and Arts or other suitable higher education degree and a minimum of three years' work experience in the field AFTER completion of the degree.

Recognition of Prior Learning

Credit transfer allows the student to apply for recognition of previous higher education to the studied degree, if they meet the competence objectives of the degree programme. Credit transfer follows the specific policies and procedures of

Qualification Requirements and Regulations

Completion of curriculum studies and achievement of related competence objectives.
Further information:
TAMK Degree Regulations.
Ministry of Education and Culture.

Profile of the Programme

Emerging Media includes media forms and technologies that are at such an early phase that media professionals are still exploring and experimenting with them. In the constantly changing media environment, there is a need for art and media experts who are able to rapidly adopt new technologies. Furthermore, the Master's degree in Emerging Media nurtures a holistic worldview and emphasizes the role of art and media in sustainable development.. The studies combine research and practical work in a multidisciplinary way which encourages to look for ideas from different approaches and practices of media and art as well as other disciplines.

Key Learning Outcomes

This programme will enable the participants to:
- update their knowledge about emerging media and new technologies
- gain expertise on at least one focus area of emerging media (e.g. social media, virtual reality)
- develop an entrepreneurial attitude and self-learning skills to rapidly take a grip on changing media forms and technologies
- consider sustainability and societal challenges in their work
- apply a multidisciplinary approach to their work
- develop their skills in leading and managing multicultural teams
- carry out an innovative/artistic emerging media project
- research, analyze and critically reflect on topics and practices related to media studies.

Occupational Profiles of Graduates with Examples

The occupational profiles of graduates are diverse depending on their prior professional experience and personal achievements during the studies. Graduates are qualified for leadership roles and demanding tasks in the area of art, media and innovation in creative industries and other industry sectors.

Access to Further Studies

TAMK's master's degree certificate offers you the possibility to apply for doctoral studies in other universities according to their admission policy.

Examination Regulations, Assessment and Grading

Assessment of completed courses is based on TAMK’s assessment criteria. The teaching and assessment methods are agreed on with the students at the beginning of each course. The detailed information and criteria can be found in the course implementation plan. TAMK’s degree regulations are followed in implementation and assessment.

Graduation Requirements

Completion of studies and achievement of competence objectives in the extent set by the curriculum.

Mode of Study

The studies are organised mainly online, with three separate intensive weeks. Therefore, it is possible to study and have a work at the same time. A crucial part of the studies is to activate self-development that is nurtured by personal guidance consisting of online video meetings´ between a student and a supervisor. The intensive weeks arranged at TAMK's Mediapolis Campus are mandatory. The recommended duration of the studies is 1 year. In this case, the student is expected to start the master’s thesis project in the early phase of studies. The master’s thesis is an independent work that demonstrates student’s capabilities of the required EQF 7 level (see Finnish National Agency for Education, Qualifications Frameworks).

Development of the Programme

The curriculum stems from research and development projects in cooperation with working life in the field of new technologies. It is also based on research mapping the needs of future working life (e.g. reports of Nesta foundation and Finnish Ministry of Culture and Education). Working life cooperation is implemented e.g. through students' master theses.