Implementations in academic year 2019 - 2020

•   Academic Research and Practices 3I00EJ62-3001 01.01.2020-01.08.2020  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  This fundamental course familiarizes the student with the principles and methods of academic research and academic writing. It provides the participants with a toolbox to transform the initial development work into a well-structured and logical final thesis.
  *
  When the student has passed the course he/she will know the following:
  - difference between everyday knowledge and scientific knowledge
  - meaning and justification of academic research in society
  - nature of academic research
  - rules and ethics of academic research
  - differences between various research approaches
  - most common research strategies and methods
  - concepts of academic research
  - critical perspective in information and sources
  - research process stages
  - importance of reference teqhnique
  - structure of thesis
  *
  After completing the course the student can:
  - use and apply concepts of academic research
  - identify and find academic texts and sources
  - choose a suitable research approach and methods
  - prepare a research plan
  - apply academic reference technique
  - plan thesis structure
  - analyze academic texts
  When the student has passed the course he/she will be:
  - skillful in planning research setting
  - a leader to plan academic publications/documents in the organization
  - a professional to analyse and produce academic texts

  Course contents

  - Basic concepts of academic research
  - Rules and ethics of academic research
  - Main strategies and approaches of academic research
  - Structure of academic thesis
  - Analyzing academic texts
  - Preparing research plan

  Assessment criteria

  Approved/Failed

  Criteria for PASS:
  
  The student understands the overall process of designing a research project from the beginning  to the final report. He/she is able to identify ethical issues in research. He/she knows the difference between quantitative and qualitative research. The student is familiar with the criteria for evaluating the quality of a research project. The student is able to articulate a research problem, formulate research questions, develop research objectives and build a theoretical framework. He/she is familiar with basic data collection and analysis methods. The student is able to write a research proposal. 

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  Language of instruction

  English

  Timing

  01.01.2020 - 01.08.2020

  Registration

  03.12.2019 - 15.01.2020

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Sari Matala, Sven Rassl

  Unit, in charge

  Business

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Change and Project Management Methods 3I00EJ52-3001 01.08.2019-31.12.2019  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  In this course, the participants will gain basic understanding of change and project management by working on cases in small groups.
  
  After completing the course, the participants will be able to:
  - define an appropriate change management approach
  - create a change management plan for organizational change
  - use basic project management tools to implement change initiatives

  Course contents

  • Change management case definition in small groups
  • Strategy creation for the change case
  • Organizational change models
  • Different change management approaches
  • Change management plan
  • Project management basics

  Assessment criteria

  Satisfactory

  The student names and explains the core concepts of strategic planning, change management and project management. He/she uses basic strategic planning, change management and project management tools and is able to select the suitable ones. The student gives and receives feedback related to change- and project management methods, collaborates with others in change and project management situations and takes responsibility for their own work.

  Good

  The student explains how to apply common strategic tools to position the need for change, compares different concepts of change management by using different change management literature and explain why and how to use methods related to project scope, schedule and resources. The student can apply strategic planning tools to define a strategic position, plan and implement credible organisational change initiatives in working life cases, and plan and manage the scope, schedule and resources in the change project. The student gives and and receives constructive feedback related to change and project management methods, develops collaborative actions in change- and project management situations. He/she can take responsibility for their own work and for collaborative work.  

  Excellent

  The student analyses systematically the need for change by using appropriate change management tools and methods, uses additional and recent research to extend knowledge of change management. He/she uses additional and recent research to extend the knowledge of project management. The student applies strategic planning tools in a systematic manner to define a strategic position and choices. He/she justifies the credibility of plans for organisational change initiatives in working life cases and justifies the use of the project management methods used to manage the change project. The student uses feedback to grow professionally in the field of change- and project management. He/she develops creative and constructive working methods to solve change- and project management situations individually and collaboratively. The student commits himself/herself both for his/her own work and for developing the understanding of others related to change and  project management in practice and in theory.  

  ---

  Recommended or required reading

  - Topical academic papers on strategy and change management, mostly from Harvard Business Review
  - Cameron E. & Green M. 2010. Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change (Newer or older editions of the book are OK, as well)
  - Artto K., Martinsuo M., Kujala J., 2011. Project business. Helsinki, Finland (also downloadable from http://pbgroup.aalto.fi/en/the_book_and_the_glossary/project_business_2011.pdf)
  - Agile project management book - to be selected (not translated)

  Planned learning activities and teaching methods

  Contact teaching as a kick-off to the online course including
  - interactive lecturing
  - group excercises
  Collaborative online teaching including
  - Learning triggers by the teacher: Logical structure with weekly assignments, academic and practical litterature, teaching presence and feedback to the students
  - Individual assignments: Information searching, reading, writing, reflecting and working on the students' own cases
  - Small group assignments: Collaborative knowledge construction, social peer support and elaboration of the students' cases by using video calls, discussion forums, asychronous video (not translated)

  Language of instruction

  English

  Timing

  01.08.2019 - 31.12.2019

  Registration

  05.08.2019 - 30.09.2019

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Matti Karlsson

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  R&D proportion

  3 cr

  Virtual proportion

  5 cr

  Evaluation scale

  0-5

  Completion alternatives

  None (not translated)

  Training and labour cooperation

  None (not translated)

  Exam schedule

  None (not translated)

  International connections

  None (not translated)

  Students use of time and load

  135 hours: 3 h contact teaching, 132 h online (not translated)

  Content periodicity

  Kick-off lecture: 13 Sep 2019
  Online (6 modules): 13 Sept - 28 Oct 2019
  - Module 1: Strategy 16 Sep - 23 Sep 2019
  - Module 2: Organisational change 23 Sep - 30 Sep 2019
  - Module 3: Change plan 30 Sep - 7 Oct 2019
  - Module 4: project management 7 Oct - 14 Oct 2019
  - Module 5: 14 Oct - 21 Oct 2019
  - Module 6: 21 Oct - 28 Oct 2019 (not translated)

•   Communication and Conflict Management 3I00EJ61-3001 03.04.2020-31.05.2020  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  The course aims at improving the students’ understanding of conflict management, resolution and communication, in an organizational environment. Furthermore, crisis communication is among the essential topics of the course. The participants will examine the skills, knowledge and understanding to settle internal conflict management disputes that may arise between individuals and groups of individuals due to the pressures of contemporary business. They will also explore external conflict management issues that affect image, brand and stakeholder relations.

  
  
  After completing the course, participants will be able to:
  
  - plan and implement efficient change and crisis communication
  - demonstrate an understanding of the role and importance of communication in leading people and - organizations in demanding circumstances
  - prepare communication plans in advance for change and crisis situations
  - explain the process of managing and resolving conflicts
  - demonstrate an understanding of his/her natural conflict management styles
  - Illustrate that they can adapt their conflict management style in accordance with the requirements of various conflict situations

  Course contents

  Change communication
  Crisis communication
  Conflict management
  Influencing and lobbying

  Assessment criteria

  Satisfactory

  The student understands basic concepts of conflict management, change and crisis communication and influencing (lobbying). He/she is able to recognize situations where those are needed.
  
  He/she knows the significance of conflict management, crisis communication and influencing in terms of advocating welfare of the organization he/she represents. The student is modestly able to apply the tools and best practices of conflict management, crisis communication and influencing in simple cases.

  Good

  The student understands profoundly why conflict management, change and crisis communication and influencing are important for any organization. He/she has the ability to apply conflict management, change and crisis communication and influencing theories in conjunction with real life cases. He/she is able to produce credible and implementable conflict management, change and crisis communication and influencing plans for situations where those are needed. The student is able to act in a sustainable and ethical way in delicate conflict and crisis situations.

  Excellent

  The student is able to take initiative in complex conflict and crisis situations, as well as in lobbying for his/her organization. He/she is able to lead the group responsible for prompt action that is often required, in terms of preserving the organization from winding up in further predicament. The student can be entrusted the role of a spokesperson and mediator even in the most demanding conflict and crisis cases.
  
  He/she fully understands the significance of trustworthy appearance while addressing demanding cases on behalf of his/her organization

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  Language of instruction

  English

  Timing

  03.04.2020 - 31.05.2020

  Registration

  03.12.2019 - 15.01.2020

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Kai Hintsanen

  Unit, in charge

  Business

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Digital FinGer Intensive International Co-operation Project 3100FG32-3001 01.01.2020-06.06.2020  5 cr  (19YIBM) +-
  Name of lecturer(s)

  Sven Rassl

  Recommended or required reading

  Mooij, M. de: Global Marketing and Advertising – Understanding Cultural Paradoxes, current edition
  Keller, Kevin L., Kotler, Philip: Marketing Management, Global Edition

  Planned learning activities and teaching methods

  Since a largest part of the module will consist of interaction with international students, general interest in other cultures and international factors that drive societies, markets and companies as well as a willingness and ability to study in an international environment are the other prerequisites for participation in the course.
  
  Content
  • The Paradoxes in Gobal Marketing Communications
  • Dimensions of Culture
  • Culture and Consumer Behaviour
  • Doing Research in international projects
  • Pick up of current topics like Sharing Economy or Circular Economy

  Assessment methods and criteria

  40% Report
  40% Presentation
  20% Opposition (organized by TAMK)
  Student are graded as a group
  
  Finnish Grading scale: 
  5 = excellent or A
  4 = very good or B 
  3 = good or C 
  2 = satisfactory or D 
  1 = passable or E 
  0 = fail or F or FX 
  
  German grading scale
  1.0–1.5 sehr gut (very good: an outstanding achievement)
  1.6–2.5 gut (good: an achievement which lies substantially above average requirements)
  2.6–3.5 befriedigend (satisfactory: an achievement which corresponds to average requirements)
  3.6–4.0 ausreichend (sufficient: an achievement which barely meets the requirements)
  5.0 nicht ausreichend / nicht bestanden (not sufficient / failed: an achievement which does not meet the requirements)

  Language of instruction

  English

  Timing

  01.01.2020 - 06.06.2020

  Registration

  02.12.2019 - 31.12.2019

  Credits

  5 cr

  Group(s)

  19YIBM

  Seats

  8 - 12

  Teacher(s)

  Sven Rassl, Annikka Lepola

  Further information for students

  Moodle by HS Niederrhein
  Adobe Connect
  
  Or other platform selected by participants
  Skype
  Whatsapp
  Microsoft Teams

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Virtual proportion

  3 cr

  Evaluation scale

  0-5

  International connections

  The course is taught in cooperation with Niederrhein University of Applied Sciences

  Students use of time and load

  Presentation
  20 min presentation
  All group members participate
  
  Report
  4-6 pages

•   Financial Management 3I00EJ53-3001 01.08.2019-31.12.2019  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  - Understand the key factors for profitable business
  - Understand the importance of business liquidity and solvency
  - Execute financial planning
  
  After passing the course the student will be:
  - Able to widen his expertise in the field of finance
  - Able to evaluate company financial position
  - Able to utilize profitability, liquidity and solvency practices
  - Contribute financial tools in his work
  - In position to plan and execute actions for turnaround projects

  Course contents

  This course provides relevant themes of accounting in business context. The approach works as a repetition for students with financial background, but also as a financial starting point without previous financial knowledge. The course is aiming at building financial mindset. There are both lecturing and exercises as informed during the course.

  Assessment criteria

  Satisfactory

  The student is able to name the core concepts in the field of financial accounting, recognise the relevant practices and methods and define the need for accounting in general. The student is able to read the key financial accounting information and statements and provide routine performance in course tasks and participation. The student knows the principles at basic level. Student can give and receive feedback and take responsibility as an individual learner. The student can act as part of team under supervision and recognises his level of interaction.

  Good

  The student is able to structure the connections between the financial statements and apply the financial accounting themes with relevancy. The student can explain and adopt the need for financial accounting,  why and how to use various accounting methods and need for profitable business. The student can make simple bookkeeping postings, ended up with closing statements, ratio analysis based on company financials, and relevant financial comparisons for management decision making. The student can measure  financial performance based on public financial information. Student  gives and receives constructive feedback, operates in professional manner by recognicing relevant scope and needs,  develops his interaction skills, adding value to the team and takes responsibility when needed.

  Excellent

  The student adapts the course themes in professional manner, finds and translates the course message and expands the context by bringing perspectives, experiences and opinions. The student is able to analyse the selected themes, find the academic approach, use additional research papers and academic sources and activate mindset to connect financial accounting in working life situations. The student builds creative solutions by combining the course themes, assesses diverse outcomes, looks for new opportunities, justifies the financial decisions made and looks for alternative perspectives The student uses feedback to iterate the learning process and adds collaboration as being an asset for the team. The student develops creative and constructive working methods and brings professional commitment throughout the course.

  ---

  Language of instruction

  English

  Timing

  01.08.2019 - 31.12.2019

  Registration

  05.08.2019 - 30.09.2019

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Petteri Vilén

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Global Operations Management 3I00EJ57-3001 01.08.2019-31.12.2019  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  In this course, the participants will gain basic understanding of traditional and LEAN operations management by working on organizational development cases in small groups.
  
  After completing the course, the participants will be able to:
  • Describe an organizational development case as a process
  • Create a plan on how to improve the processes of working life cases
  • Identify operations management related trends, e.g. digitalization and corporate social responsibility

  Course contents

  • Organizational development case in small groups
  • Introduction to operations management
  • Operations strategy
  • Process design and efficiency
  • Process monitoring and control
  • Process improvement
  • Current trends in operations management

  Assessment criteria

  Satisfactory

  The student is able to name and explain the core concepts of process design and improvement,  operations management and  LEAN.  The student uses basic process design principles and operations management principles in a "cookbook" manner. The student is able to  give and receive feedback related to operations management ,  collaborates in a small group on operations management related tasks  and takes responsibility of own studies related to operations management.

  Good

  The student can explain how to apply the core concepts of process design and improvement. The student is able to compare traditional and LEAN operations management principles, explain how to create operations strategy in a continuously changing environment and  how to apply process control. The student is able to apply the core concepts of process design and improvement on working life cases, plan and implement LEAN initiatives for working life cases, and plan and manage process improvement projects. The student is able to give and receive constructive feedback related to operations management,  develop collaborative actions in a small group concerning operations management related tasks and takes responsibility of own studies and group work related to operations management.

  Excellent

  The student analyses systematically the need for process improvement by using appropriate tools and methods. The student uses additional and recent research papers to extend knowledge of operations management, operations strategy and LEAN management. The student applies the core concepts of process design and improvement in a systematic manner on working life cases, justifies the use of LEAN methods for working life cases and the use of process improvement methods for working life cases. The student is able to use feedback to grow professionally in the field of operations management,  develop creative and constructive working methods to solve operations management related tasks individually and in small groups and commits oneself to own studies and group work related to operations management beyond the ordinary level (3-4) requirements . 

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  Language of instruction

  English

  Timing

  01.08.2019 - 31.12.2019

  Registration

  05.08.2019 - 30.09.2019

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Matti Karlsson

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  R&D proportion

  3 cr

  Virtual proportion

  3 cr

  Evaluation scale

  0-5

•   Leadership Practices 3I00EJ56-3001 11.10.2019-13.12.2019  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  One of the core issues in project management is to lead people effectively to joint goals in the framework of the given strategy. This course provides the students with practical tools and methods to find out the expressed and tacit motives that are the drivers of team success. Once this information is available the manager can lead the team to excellency.
  *
  When the student has passed this course he/she will know:
  - Current leadership theories and their implications.
  - The relevance of competence management in projects
  - The concept of trust and how to build it fast
  - Typology of different motivation theories
  - The motivation theory of 16 basic desires
  - What motivates you personally and how others may differ in their motives
  - What are the best practices in leading international teams effectively
  - What is coaching in Project Management
  *
  When the student has completed the course he/she can:
  - Better manage and lead people and their competences for the benefit of a project
  - Identify different motivations in teams
  - Learn to behave in a way which increases team members’ commitment and performance in projects
  - Build and maintain high level of trust faster across countries and cultures
  - Use some best practices in leading international teams
  - Use the coaching style when appropriate in getting the best out of people in projects analyse her own business environment and apply the analysis in practice
  After completing the course the student is:
  - An authentic and effective project manager to lead her team to excellency in today's turbulent business environment

  Course contents

  - Current leadership theories
  - How to motivate others
  - Leading diverse individuals in distance and without formal authority
  - Leading a project team effectively

  Assessment criteria

  Satisfactory

  The student defines the role and the responsibilities of a manager and a leaders. He/she has some knowledge of his/her own individual life motives and understanding about motivating and leading others with the help of this information. He/she can, with the help of others, solve challenging people-related problems using some of the leadership theories and practices. The student is able to apply some coaching skills but still needs more practice to help others develop better. He/she can give feedback but mainly considers and assesses things from his/her own point of view without being able to assess his/her own behavior critically or showing real strong empathy towards others. Commitment to continuously develop as a leader remains somewhat unclear. 

  Good

  The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

  Excellent

  The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

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  Recommended or required reading

  The Leadership Challenge by Kouzes and Posner (any edition)
  Selected other literature as given in the course

  Planned learning activities and teaching methods

  - Interactive lectures
  - Individual reading and writing
  - Practicing skills
  - Open book group exam

  Assessment methods and criteria

  - Video assignment (pass/fail)
  - Written assignment (graded 0-5)
  - Group exam, graded 0-5

  Language of instruction

  English

  Timing

  11.10.2019 - 13.12.2019

  Registration

  02.12.2018 - 25.10.2019

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Päivi Mayor

  Further information for students

  More information from the teacher Päivi Mayor, paivi.mayor@tuni.fi

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  R&D proportion

  2 cr

  Virtual proportion

  2 cr

  Evaluation scale

  0-5

  Completion alternatives

  None

  Exam schedule

  Open book group exam on the last lecture time

  International connections

  International cases will be used, together with the students' own international experiences and connections.

  Students use of time and load

  This is a 5 credit course (135 hours of student work) with 5 x 3 hours for lectures, the rest of individual work.

  Content periodicity

  1) Leadership theories and practices
  2) Leading yourself, motivating others
  3) Leading a team
  4) Coaching skills
  5) Group exam: Challenging Leadership cases

  Assessment criteria

  Not approved

  Does not participate in the group exam or does not complete the video assignment or the written assignment.

  Satisfactory

  The student can list some leadership theories and practices and is able to mention them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, but the analysis stays on a superficial level. Suggestions are given for improving the leadership situations but they remain quite shallow and simple. The student has participated in the mandatory lectures but the reflection in the video assignment about the literature and its application at his/her own working life shows only superficial understanding of the course topics. The student participates in the group exam but does not contribute very positively to the team's exam outcome as evaluated by the other team members. The student does not manage to transform the learned leadership skills in his/her working context as can be seen in the video assignment and/or in other course tasks.

  Good

  he student can describe with concrete examples some leadership theories and practices and is able to apply them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, and the analysis is detailed and combines different elements. Logical and realistic suggestions are given for improving the leadership situations and they are described clearly. The student has participated in the mandatory lectures and the reflection in the video assignment about the literature and its application at his/her own working life shows good understanding of the course topics. The student participates in the group exam and contributes positively to the team's exam outcome as evaluated by the other team members. The student manages to transform the learned leadership skills in his/her working context as can be seen in the video assignment and/or in other course tasks.

  Excellent

  The student can describe with concrete examples some leadership theories and practices and is able to apply them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, and the analysis is detailed and combines different elements. Logical, realistic and creative suggestions are given for improving the leadership situations and they are described clearly. The student has participated in the mandatory lectures and the reflection in the video assignment about the literature and its application at his/her own working life shows deep understanding of the course topics. The student participates in the group exam and contributes positively to the team's exam outcome as evaluated by the other team members. The student manages to transform the learned leadership skills in his/her working context resulting in positive impact in his/her own work environment as can be seen in the video assignment and/or in other course tasks. The student takes responsibility as a transformative leader and helps other students succeed by encouraging them and providing them with constructive feedback to strengthen continuous learning.

•   Managerial Approach to Management Accounting 3I00EJ54-3001 01.01.2020-31.07.2020  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  This course provides students with advanced knowledge and skills to manage finances in rapidly changing business environment. Emphasis is put on project financing and cash flow management.
  When the student has passed the course he/she will know:
  - The role of Management Accounting
  - Cost-Volume profit analysis, volume and pricing
  - Cost accounting basics
  - Product costing and activity based costing methods
  - Reporting practices
  - Project accounting principles
  - How to utilize financial estimating
  - Investment projections
  After completing the course the sudent can:
  - Make supportive management calculations
  - Understanding the need for cost centers and project dimensions
  - Prepare and adopt financial reports
  - Obtain ideas for improving business profitability
  - Rate investments based on financial outcome
  - Provide managerial finance contribution
  When the student has passed the course he/she will be:
  - Able to contribute business decisions from financial perspective
  - Able to make financial projections for future business
  - Able to set range of ‘what if analysis’
  - Able to compare options form financial point of view
  - A project manager with the skill to manage the finances

  Course contents

  The course focus on managerial finance topics, it requires comprehensive financial knowledge. The themes are more advanced, covering principles and practices for improving business profitability from financial point of view. The aim is to encourage and develop business understanding from financial perspective. Both lecturing and related exercises are to be utililized.

  Assessment criteria

  Satisfactory

  The student can name the core fields of management accounting, recognises the relevant management accounting principles and practices used by companies and understands the role of management accounting in business. The student is able to identify the common management accounting tools and methods used and provides plain performance in course tasks and participation. The student knows the principles to make basic calculations related to theme. The student can give and receive feedback, minimum level, takes responsibility as an individual learner, acts as part of team under supervision and recognises his/her level of interaction.

  Good

  The student is able to structure and connect the role of management accounting in company operations, apply the management accounting tools and concepts used by companies, explain why and how to use various management accounting methods and explain the need for targeting profitable business. The student can make simple profitability calculations with analysis, company financial projections and relevant financial comparisons for management decision making. The student can simulate various factors for making profitable company.
  
  The student can give and receive constructive feedback, operate in professional manner by recognizing relevant scope and needs, develop his/her interaction skills adding value to the team and take responsibility as needed.

  Excellent

  The student is able to adapt the course themes at professional level, find and translate the course themes, expand the context by bringing authentic perspectives, experiences and opinions and analyse the selected management accounting themes. The student finds the academic approach to management accounting and uses additional research papers and academic sources. The student activates mindset to connect financial accounting in working life situations. The student can build creative solutions by combining the course themes, evaluate outcomes, look for new opportunities and justify the decisions made. The student is able to look for alternative perspectives for the topics in management accounting. The student uses feedback to iterate the learning process, add collaboration, develops creative and constructive working methods and brings professional commitment throughout the course.

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  Language of instruction

  English

  Timing

  01.01.2020 - 31.07.2020

  Registration

  02.12.2019 - 15.01.2020

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Petteri Vilén

  Unit, in charge

  Business

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Managing Cultural Differences 3I00EJ60-3001 16.03.2020-01.05.2020  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  This course offers fundamental understanding of cultural issues in today's global business environment. It also provides the student with the skill to navigate successfully in intercultural environments.
  When the student has passed this course he/she will know:
  - Notion of culture
  - National culture and its typologies
  - Organizational culture and its typologies
  - Emergence of culture
  - Elements of culture
  - Culture and religion (protestant ethics and capitalism, Islam and Hinduism)
  - Culture and human behaviour
  - Cultural influence on business activities
  - Work ethics in different culture
  - Cultural differences and similarities
  - Cultural synergy
  *
  When the student has completed the course he/she can:
  - Understand national- and organizational cultural differences
  - Detect consumer behavior across national boundary
  - Manage an organization made up of people from different cultures
  - Treat people from other cultures with empathy
  - Solve business problems according to cultural requirements
  - Deal with different interest groups without hesitation
  - Work in global marketplace with a flexible personality
  - Easily commit to different customer groups

  Course contents

  In the era of globalization, companies go beyond national boundaries with the aim of getting the best possible returns from their trade and investment.
  Successful operation in the global context requires cultural readiness to deal, among others, with competitors, partners, customers and suppliers.
  Keeping in mind the mentioned necessities, the course content has been designed as follows:
  - the notion of culture
  - national culture and its typologies
  - organizational culture and its typologies
  - emergence of culture
  - elements of culture
  - culture and religion (protestant ethics and capitalism, Islam and Hinduism)
  - culture and human behaviour
  - cultural influence on business activities
  - work ethics in different culture
  - cultural differences and similarities
  - cultural synergy

  Assessment criteria

  Satisfactory

  The student can define culture, recognises cultural differences and other phenomena in the field related. While doing tasks, he/she needs assistance. The student knows diverse courses of action but cannot justify his/her choices in practical context. He/she give and receive feedback but considers and assesses things from his/her viewpoints. He/she cannot judge things from multiple perspectives.  He/she is aware of course load and able to do routine tasks but may need to remind. 

  Good

  The student compares culture from different perspectives and applies its impact upon learning and educating context. The student, as a resource person, plans independently or parts of a teaching group in bridging cultural diversity in learning environment. He/she can solves problems while dealing with pupils having different cultural backgrounds. The student can give and receive feedback actively in a culturally diverse learning perspective but considers things from his/her and the close community’s viewpoints. He/she takes responsibility and commits to the group activities in addition to his/her own work.

  Excellent

  The student understands culture from multiple perspectives and analyses its impact upon learning and educating context. The student, as a resource person, acts independently or parts of a teaching group in bridging cultural diversity in learning environment. He/she can search for diverse courses of action while dealing with pupils having different cultural backgrounds. The student uses feedback systematically in allocating tasks among culturally diverse learners and ensure growth thereby. He/she knows to perform his/her tasks responsibly in a group and independently as well. The student is flexible and non-hesitant in taking international assignment.

  ---

  Recommended or required reading

  - Organization Culture and Leadership, Edgar H. Schein, 5th edition
  - Cultures and Organizations: Software of the mind, Geert Hofstede et. al, 3rd edition
  - Suggested materials to TABULA course site

  Planned learning activities and teaching methods

  Pre-task, individual task/course paper, lecture, group project & workshop

  Language of instruction

  English

  Timing

  16.03.2020 - 01.05.2020

  Registration

  03.12.2019 - 15.01.2020

  Credits

  5 cr

  Group(s)

  19YIBM

  Seats

  15 - 30

  Teacher(s)

  Shaidul Kazi

  Further information for students

  Contact lessons are important from learning point of view

  Unit, in charge

  Business

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Virtual proportion

  1 cr

  Evaluation scale

  0-5

  Completion alternatives

  Talk to the course teacher

  Training and labour cooperation

  Own workplace linked task

  Exam schedule

  No test but project presentation

  International connections

  Possible

  Students use of time and load

  Total work hour for the students: 27 x 5 = 135
  Contact lesson including presentation: 16 h
  Project: 30 h
  Individual task/course paper: 30 h
  Reading: 59 h

  Content periodicity

  1st meeting: 21.03.2020 : Culture; defining culture, influencing factors as well as national-, organisational-, & family culture
  2nd meeting: 22.03.2020: Culture and human behavior; cultural influence on business activities & work ethics in different cultures
  3rd meeting: 22.04.2020: Cultural differences and similarities; Cultural synergy; & managing diversity at work place
  4th meeting: 24.04.2020. Project presentation

  Assessment criteria

  Not approved

  - Didn't return course project
  - Didn't participate to project presentation
  - Didn't do pre-task & at least 2 individual tasks
  - Did not attend at least 2 contact lessons

  Satisfactory

  Student has done two-third of the given tasks including the course project. Student has demonstrated basic understanding to core issues of the course through required tasks and project.

  Good

  Student has done all the given tasks. Participated to project presentation. Student has demonstrated clear and deep understanding to core issues of the course through required tasks and project. In addition, student has proposed own opinion to the required tasks and discussed issues from multiple perspectives. Student has still scope for improving his/her performance.

  Excellent

  Student has done all the given tasks. Participated to project presentation. Student has demonstrated clear and deep understanding to core issues of the course through required tasks and project. In addition, student has proposed own opinion to the required tasks and discussed issues from multiple perspectives. Furthermore, student has shown extraordinary creativity in individual tasks.

•   Master's Thesis 3I00EJ64-3001 02.03.2020-31.12.2020  30 cr  (19YIBM) +-
  Learning outcomes of the course unit

  The aim of this 30 cr entity is to refine the initial practical development task into a disciplined final thesis based on the rules of academic writing.

  Course contents

  The writing of the final thesis is supported by seminars where the student has the opportunity to report the progress of his/her work and to get feedback.

  Assessment criteria

  Satisfactory

  According to TAMK Master's Thesis evaluation criteria

  Good

  According to TAMK Master's Thesis evaluation criteria

  Excellent

  According to TAMK Master's Thesis evaluation criteria

  ---

  Language of instruction

  English

  Timing

  02.03.2020 - 31.12.2020

  Registration

  01.02.2020 - 01.03.2020

  Credits

  30 cr

  Group(s)

  19YIBM

  Teacher(s)

  Päivi Mayor, Sari Matala, Petteri Vilén, Pasi Kuusijärvi, Sven Rassl, Tuomo Soini, Annikka Lepola, Matti Karlsson, Shaidul Kazi, International Business, IB Virtuaalihenkilö

  Unit, in charge

  Business

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Strategic International Marketing 3I00EJ59-3001 17.01.2020-30.04.2020  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  This course will deepen the participants’ knowledge and understanding of customer behavior.
  The participants will examine and learn to apply both quantitative and qualitative methods to collect and analyze customer information. They will examine the concepts of value creation and customer / user centric design of products and services and the role of customer data as an essential part of strategy development .
  
  After completing the course, the participants will be able to
  - explain the role of customer analysis and insight in strategy development
  - describe the impact of the global context in customer analysis
  - apply the concept of service oriented design
  - employ the methods of customer and target group analysis
  - use various tools to develop his/her own business and design innovative new concepts based on customer and market insight
  - develop customer centric metrics for balanced scorecard

  Course contents

  Course contents
  - customer oriented strategy
  - value creation and value co-creation
  - design thinking
  - customer insight methods

  Assessment criteria

  Satisfactory

  The student is able to identify phases of traditional marketing planning process, and recognise the impact of global context. The student is able to describe the concept of customer value and is able to participate in a marketing development project based on a given procedure like design thinking.

  Good

  The student is able to compare traditional marketing planning process to modern value-based strategic marketing planning also in a global context. The student is able to apply modern development tools like design thinking into strategic level problem solving. The student takes responsibility in the group activity developing solutions to a strategic level problems.

  Excellent

  The student is able to analyse the impacts of the use of traditional marketing planning process compared to modern value-based strategic marketing planning in a global context. The student is able to apply strategic planning tools such as design thinking, and find creative solutions into strategic level problems. The student takes leading role in the group activity showing understanding of the features and needs of the industry in question.

  ---

  Recommended or required reading

  Will be published in course Moodle.

  Planned learning activities and teaching methods

  Co-operative learning, team assignment, essay, online discussions

  Assessment methods and criteria

  Individual assignments 20%
  Team projedt 60%
  Acting as opponent to another team 20%

  Language of instruction

  English

  Timing

  17.01.2020 - 30.04.2020

  Registration

  03.12.2019 - 15.01.2020

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Tuula Andersson

  Further information for students

  The students should notice that unlike other courses, this course requires presence in the class meetings.

  Unit, in charge

  Business

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  R&D proportion

  3 cr

  Virtual proportion

  2 cr

  Evaluation scale

  0-5

  Completion alternatives

  None

  Training and labour cooperation

  Course project will be based on co-operation with a company, preferably one of the student's employers. The students may suggest marketing related problems to work with.

  Exam schedule

  No exam

  Students use of time and load

  The total computational workload of this 5 credit course is 135 hours, out of which about 18 hours is contact teaching and 118 hours independendt / team work.

  Content periodicity

  Class meetings:
  January 17 8:30 - 16:30 Introduction, Strategic Marketing, Team Project initiation
  January 30 Results of research and analysis part of the project, ideation
  February 14 Concept development, prototype testing
  March 20 Development of the final solution
  
  
  In between the meetings there will be teamwork and some individual assignments.

  Assessment criteria

  Not approved

  You have a poor understanding of strategic marketing.
  You fail to describe trends in society and industry industry, the competitors of Voglia or the consumer needs in a relevant way based on limited research.
  You have problems in identifying the business problem of the case company and relate this to the strategic marketing issues of the company.
  You describe a few or just one idea, which not logically are the answer to the challenges of the case company.
  You fail to develop any viable solution to the initial marketing problem.

  Satisfactory

  You have a basic understanding of strategic marketing.
  You describe some relevant trends in society and industry in question, the competitors of the case company and in customer needs in a understandable way, based on limited desk and field research.
  You have a basic understanding of the business problem of the case company. . This leads to a problem definition.
  You develop a scenario, that is more or less predictable, as possible solution for the challenge.
  You further develop a solution, which might be possible for the case company.

  Good

  You describe and analyze relevant trends in society and industry in question, and the competitors in a structured way, based on limited desk and field research. You have some insight in customer needs and behavior.
  You have a broad understanding of strategic marketing, which helps you to understand the business problem of the case company. You relate the present performance to some elements of the external analysis. This leads to a clear problem definition.
  You develop different scenarios and innovative possible solutions for the challenge.
  You select and further develop the most suitable, feasible and acceptable solution that contributes to the marketing strategy for the case company.

  Excellent

  You describe, analyse and evaluate relevant trends in society and industry in question and the competition in a structured way, based on extensive desk and field research. You have insight in customer needs and behavior in terms of cognitive and affective components relevant for the case.
  You have a broad and in depth understanding of strategic marketing which enables you to clearly understand and identify the business problem of the case company. You relate the present performance to trends in society and industry, and the competitors and to customer behaviour and needs. This leads to a clear and correct problem definition.
  You develop innovative and creative possible logical solutions for the challenge, that fit the strategy of the case company.
  You select and further develop the most suitable, feasible and acceptable solution that contributes to a consistent imarketing strategy for the case company.

•   Strategic Thinking and Innovations 3I00EJ51-3001 01.08.2019-31.12.2019  5 cr  (19YIBM) +-
  Learning outcomes of the course unit

  This course introduces the fundamentals of effective project management and how to connect them to the corporate strategy. Projects are here considered as tools to enable strategic change and business transformation. When the student has passed this course he/she will know and understand the following:
  - core concepts of strategic management
  - classical & contemporary tools for strategic management
  - strategy creation in traditional and lean organizations
  - how the strategic framework is connected to the project portfolio
  - how to implement strategic change by using projects
  *
  When the student has completed the course he/she can:
  - choose appropriate strategic approaches for his/her business
  - use strategic tools to analyze strategic position of his/her business
  - analyze the strategic choices of his/her business
  - create connection between the strategy and operations
  - make use of BSC or Delta models
  - create strategic plans by using business models
  - design projects to implement the strategy and change programs
  *
  When the student has passed this course he/she will be:
  - a specialist to contribute to strategic planning in global environment
  - a specialist who can bridge the strategy and operations
  - a specialist who can implement strategic change by using projects

  Course contents

  This course introduces the fundamentals of effective project management in the strategic framework of organizations. Projects are here considered as tools to enable strategic change and organizational development. During the course we will also discuss how to use strategic framework for selecting project to the portfolio.
  The course will consist of the following modules (module does not mean a contact teaching session 1:1):
  • The kick-off meeting
  • Why strategic thinking is important?
  • Core concepts of strategic management
  • Classical & contemporary tools for strategic management
  • Strategy creation in traditional and lean organizations
  • How the strategic framework is connected to the project portfolio?
  • How to implement strategic change by using projects?
  • Closing the course and reflection of the lessons learnt.
  During the course we’ll use participatory methodologies including:
  • Contact teaching: interactive lessons, group work, and presentations
  • Individual assignments and collaborative learning in between the contact teaching sessions
  • Exploration of real cases: scouting and processing
  • Tools: classroom facilities, Tabula, own computers and mobiles, the Internet
  • Resources: selected books and articles, materials prepared by the teacher, the Internet

  Assessment criteria

  Satisfactory

   The student knows the basic concepts of innovation, can recognise different innovation types and understands the dynamics of creating and implementing the innovations to commercial products. He/she can do straightforward analysis of innovation concepts, often by receiving assistance from others. The student mainly follows the ideas of others.

  Good

  The student knows well the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. The student shows creativity and can justify his/her own ideas. 

  Excellent

  The student masters the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. He/she would be ready to take a role of an innovation champion and lead an innovation team. The student is very creative, can justify his/her own ideas well and often takes a lead in getting things done in time and with good quality and well-thought strategy.

  ---

  Language of instruction

  English

  Timing

  01.08.2019 - 31.12.2019

  Registration

  05.08.2019 - 30.09.2019

  Credits

  5 cr

  Group(s)

  19YIBM

  Teacher(s)

  Tuomo Soini

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  R&D proportion

  3 cr

  Virtual proportion

  3 cr

  Evaluation scale

  0-5

Implementations in academic year 2020 - 2021

•   Change and Project Management Methods 3I00EJ52-3002 01.08.2020-31.12.2020  5 cr  (20YIBM) +-
  Learning outcomes of the course unit

  In this course, the participants will gain basic understanding of change and project management by working on cases in small groups.
  
  After completing the course, the participants will be able to:
  - define an appropriate change management approach
  - create a change management plan for organizational change
  - use basic project management tools to implement change initiatives

  Course contents

  • Change management case definition in small groups
  • Strategy creation for the change case
  • Organizational change models
  • Different change management approaches
  • Change management plan
  • Project management basics

  Assessment criteria

  Satisfactory

  The student names and explains the core concepts of strategic planning, change management and project management. He/she uses basic strategic planning, change management and project management tools and is able to select the suitable ones. The student gives and receives feedback related to change- and project management methods, collaborates with others in change and project management situations and takes responsibility for their own work.

  Good

  The student explains how to apply common strategic tools to position the need for change, compares different concepts of change management by using different change management literature and explain why and how to use methods related to project scope, schedule and resources. The student can apply strategic planning tools to define a strategic position, plan and implement credible organisational change initiatives in working life cases, and plan and manage the scope, schedule and resources in the change project. The student gives and and receives constructive feedback related to change and project management methods, develops collaborative actions in change- and project management situations. He/she can take responsibility for their own work and for collaborative work.  

  Excellent

  The student analyses systematically the need for change by using appropriate change management tools and methods, uses additional and recent research to extend knowledge of change management. He/she uses additional and recent research to extend the knowledge of project management. The student applies strategic planning tools in a systematic manner to define a strategic position and choices. He/she justifies the credibility of plans for organisational change initiatives in working life cases and justifies the use of the project management methods used to manage the change project. The student uses feedback to grow professionally in the field of change- and project management. He/she develops creative and constructive working methods to solve change- and project management situations individually and collaboratively. The student commits himself/herself both for his/her own work and for developing the understanding of others related to change and  project management in practice and in theory.  

  ---

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Registration

  02.07.2020 - 31.07.2020

  Credits

  5 cr

  Group(s)

  20YIBM

  Teacher(s)

  Matti Karlsson

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Financial Management 3I00EJ53-3003 01.08.2020-31.12.2020  5 cr  (20YIBM) +-
  Learning outcomes of the course unit

  - Understand the key factors for profitable business
  - Understand the importance of business liquidity and solvency
  - Execute financial planning
  
  After passing the course the student will be:
  - Able to widen his expertise in the field of finance
  - Able to evaluate company financial position
  - Able to utilize profitability, liquidity and solvency practices
  - Contribute financial tools in his work
  - In position to plan and execute actions for turnaround projects

  Course contents

  This course provides relevant themes of accounting in business context. The approach works as a repetition for students with financial background, but also as a financial starting point without previous financial knowledge. The course is aiming at building financial mindset. There are both lecturing and exercises as informed during the course.

  Assessment criteria

  Satisfactory

  The student is able to name the core concepts in the field of financial accounting, recognise the relevant practices and methods and define the need for accounting in general. The student is able to read the key financial accounting information and statements and provide routine performance in course tasks and participation. The student knows the principles at basic level. Student can give and receive feedback and take responsibility as an individual learner. The student can act as part of team under supervision and recognises his level of interaction.

  Good

  The student is able to structure the connections between the financial statements and apply the financial accounting themes with relevancy. The student can explain and adopt the need for financial accounting,  why and how to use various accounting methods and need for profitable business. The student can make simple bookkeeping postings, ended up with closing statements, ratio analysis based on company financials, and relevant financial comparisons for management decision making. The student can measure  financial performance based on public financial information. Student  gives and receives constructive feedback, operates in professional manner by recognicing relevant scope and needs,  develops his interaction skills, adding value to the team and takes responsibility when needed.

  Excellent

  The student adapts the course themes in professional manner, finds and translates the course message and expands the context by bringing perspectives, experiences and opinions. The student is able to analyse the selected themes, find the academic approach, use additional research papers and academic sources and activate mindset to connect financial accounting in working life situations. The student builds creative solutions by combining the course themes, assesses diverse outcomes, looks for new opportunities, justifies the financial decisions made and looks for alternative perspectives The student uses feedback to iterate the learning process and adds collaboration as being an asset for the team. The student develops creative and constructive working methods and brings professional commitment throughout the course.

  ---

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Registration

  02.07.2020 - 31.07.2020

  Credits

  5 cr

  Group(s)

  20YIBM

  Teacher(s)

  Petteri Vilén

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Leadership Practices 3I00EJ56-3002 01.08.2020-31.12.2020  5 cr  (20YIBM) +-
  Learning outcomes of the course unit

  One of the core issues in project management is to lead people effectively to joint goals in the framework of the given strategy. This course provides the students with practical tools and methods to find out the expressed and tacit motives that are the drivers of team success. Once this information is available the manager can lead the team to excellency.
  *
  When the student has passed this course he/she will know:
  - Current leadership theories and their implications.
  - The relevance of competence management in projects
  - The concept of trust and how to build it fast
  - Typology of different motivation theories
  - The motivation theory of 16 basic desires
  - What motivates you personally and how others may differ in their motives
  - What are the best practices in leading international teams effectively
  - What is coaching in Project Management
  *
  When the student has completed the course he/she can:
  - Better manage and lead people and their competences for the benefit of a project
  - Identify different motivations in teams
  - Learn to behave in a way which increases team members’ commitment and performance in projects
  - Build and maintain high level of trust faster across countries and cultures
  - Use some best practices in leading international teams
  - Use the coaching style when appropriate in getting the best out of people in projects analyse her own business environment and apply the analysis in practice
  After completing the course the student is:
  - An authentic and effective project manager to lead her team to excellency in today's turbulent business environment

  Course contents

  - Current leadership theories
  - How to motivate others
  - Leading diverse individuals in distance and without formal authority
  - Leading a project team effectively

  Assessment criteria

  Satisfactory

  The student defines the role and the responsibilities of a manager and a leaders. He/she has some knowledge of his/her own individual life motives and understanding about motivating and leading others with the help of this information. He/she can, with the help of others, solve challenging people-related problems using some of the leadership theories and practices. The student is able to apply some coaching skills but still needs more practice to help others develop better. He/she can give feedback but mainly considers and assesses things from his/her own point of view without being able to assess his/her own behavior critically or showing real strong empathy towards others. Commitment to continuously develop as a leader remains somewhat unclear. 

  Good

  The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

  Excellent

  The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

  ---

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Registration

  02.07.2020 - 31.07.2020

  Credits

  5 cr

  Group(s)

  20YIBM

  Teacher(s)

  Päivi Mayor

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Strategic International Marketing 3I00EJ59-3002 01.10.2020-31.12.2020  5 cr  (20YIBM) +-
  Learning outcomes of the course unit

  This course will deepen the participants’ knowledge and understanding of customer behavior.
  The participants will examine and learn to apply both quantitative and qualitative methods to collect and analyze customer information. They will examine the concepts of value creation and customer / user centric design of products and services and the role of customer data as an essential part of strategy development .
  
  After completing the course, the participants will be able to
  - explain the role of customer analysis and insight in strategy development
  - describe the impact of the global context in customer analysis
  - apply the concept of service oriented design
  - employ the methods of customer and target group analysis
  - use various tools to develop his/her own business and design innovative new concepts based on customer and market insight
  - develop customer centric metrics for balanced scorecard

  Course contents

  Course contents
  - customer oriented strategy
  - value creation and value co-creation
  - design thinking
  - customer insight methods

  Assessment criteria

  Satisfactory

  The student is able to identify phases of traditional marketing planning process, and recognise the impact of global context. The student is able to describe the concept of customer value and is able to participate in a marketing development project based on a given procedure like design thinking.

  Good

  The student is able to compare traditional marketing planning process to modern value-based strategic marketing planning also in a global context. The student is able to apply modern development tools like design thinking into strategic level problem solving. The student takes responsibility in the group activity developing solutions to a strategic level problems.

  Excellent

  The student is able to analyse the impacts of the use of traditional marketing planning process compared to modern value-based strategic marketing planning in a global context. The student is able to apply strategic planning tools such as design thinking, and find creative solutions into strategic level problems. The student takes leading role in the group activity showing understanding of the features and needs of the industry in question.

  ---

  Language of instruction

  English

  Timing

  01.10.2020 - 31.12.2020

  Registration

  10.06.2020 - 01.09.2020

  Credits

  5 cr

  Group(s)

  20YIBM

  Teacher(s)

  Tuula Andersson, International Business, IB Virtuaalihenkilö

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5

•   Strategic Thinking and Innovations 3I00EJ51-3002 01.08.2020-31.12.2020  5 cr  (20YIBM) +-
  Learning outcomes of the course unit

  This course introduces the fundamentals of effective project management and how to connect them to the corporate strategy. Projects are here considered as tools to enable strategic change and business transformation. When the student has passed this course he/she will know and understand the following:
  - core concepts of strategic management
  - classical & contemporary tools for strategic management
  - strategy creation in traditional and lean organizations
  - how the strategic framework is connected to the project portfolio
  - how to implement strategic change by using projects
  *
  When the student has completed the course he/she can:
  - choose appropriate strategic approaches for his/her business
  - use strategic tools to analyze strategic position of his/her business
  - analyze the strategic choices of his/her business
  - create connection between the strategy and operations
  - make use of BSC or Delta models
  - create strategic plans by using business models
  - design projects to implement the strategy and change programs
  *
  When the student has passed this course he/she will be:
  - a specialist to contribute to strategic planning in global environment
  - a specialist who can bridge the strategy and operations
  - a specialist who can implement strategic change by using projects

  Course contents

  This course introduces the fundamentals of effective project management in the strategic framework of organizations. Projects are here considered as tools to enable strategic change and organizational development. During the course we will also discuss how to use strategic framework for selecting project to the portfolio.
  The course will consist of the following modules (module does not mean a contact teaching session 1:1):
  • The kick-off meeting
  • Why strategic thinking is important?
  • Core concepts of strategic management
  • Classical & contemporary tools for strategic management
  • Strategy creation in traditional and lean organizations
  • How the strategic framework is connected to the project portfolio?
  • How to implement strategic change by using projects?
  • Closing the course and reflection of the lessons learnt.
  During the course we’ll use participatory methodologies including:
  • Contact teaching: interactive lessons, group work, and presentations
  • Individual assignments and collaborative learning in between the contact teaching sessions
  • Exploration of real cases: scouting and processing
  • Tools: classroom facilities, Tabula, own computers and mobiles, the Internet
  • Resources: selected books and articles, materials prepared by the teacher, the Internet

  Assessment criteria

  Satisfactory

   The student knows the basic concepts of innovation, can recognise different innovation types and understands the dynamics of creating and implementing the innovations to commercial products. He/she can do straightforward analysis of innovation concepts, often by receiving assistance from others. The student mainly follows the ideas of others.

  Good

  The student knows well the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. The student shows creativity and can justify his/her own ideas. 

  Excellent

  The student masters the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. He/she would be ready to take a role of an innovation champion and lead an innovation team. The student is very creative, can justify his/her own ideas well and often takes a lead in getting things done in time and with good quality and well-thought strategy.

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  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Registration

  02.07.2020 - 31.07.2020

  Credits

  5 cr

  Group(s)

  20YIBM

  Teacher(s)

  Tuomo Soini

  Unit, in charge

  International Business Management, Master

  Degree programme(s)

  Master's Degree Programme in International Business Management

  Office

  TAMK Main Campus

  Evaluation scale

  0-5