Opinto-opas

Tavoitteet (OJ)

This fundamental course familiarizes the student with the principles and methods of academic research and academic writing. It provides the participants with a toolbox to transform the initial development work into a well-structured and logical final thesis.
*
When the student has passed the course he/she will know the following:
- difference between everyday knowledge and scientific knowledge
- meaning and justification of academic research in society
- nature of academic research
- rules and ethics of academic research
- differences between various research approaches
- most common research strategies and methods
- concepts of academic research
- critical perspective in information and sources
- research process stages
- importance of reference teqhnique
- structure of thesis
*
After completing the course the student can:
- use and apply concepts of academic research
- identify and find academic texts and sources
- choose a suitable research approach and methods
- prepare a research plan
- apply academic reference technique
- plan thesis structure
- analyze academic texts
When the student has passed the course he/she will be:
- skillful in planning research setting
- a leader to plan academic publications/documents in the organization
- a professional to analyse and produce academic texts

Sisältö (OJ)

- Basic concepts of academic research
- Rules and ethics of academic research
- Main strategies and approaches of academic research
- Structure of academic thesis
- Analyzing academic texts
- Preparing research plan

Arviointikriteerit, hyväksytty/hylätty (OJ)

Criteria for PASS:
The student understands the overall process of designing a research project from the beginning  to the final report. He/she is able to identify ethical issues in research. He/she knows the difference between quantitative and qualitative research. The student is familiar with the criteria for evaluating the quality of a research project. The student is able to articulate a research problem, formulate research questions, develop research objectives and build a theoretical framework. He/she is familiar with basic data collection and analysis methods. The student is able to write a research proposal. 

Aika ja paikka

Timetable engine

Tenttien ja uusintatenttien ajankohdat

No exams.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Face-to-face teaching in classroom.
Lectures, team working, discussions, individual tasks, seminar

Oppimateriaalit

Will be published in Moodle course

Opiskelijan ajankäyttö ja kuormitus

5cr = 135h of student work

Sisällön jaksotus

According to implementation plan.

Toteutuksen valinnaiset suoritustavat

Not applicable.

Harjoittelu- ja työelämäyhteistyö

Students are highly recommended to connect the course contents to their current working place

Kansainvälisyys

International student group with international cases

Tavoitteet (OJ)

Course description
The course focuses on the increasing importance of the international dimension of business. The students choose one major theme for their independent learning project, which concentrates on one major theory or framework to broaden their understanding of international business strategies and prepare students for an internationally oriented career.
Objectives
After completing the course, the students will be able to:
Gather in-depth knowledge on the studied topic.
Connect international strategy to business strategy on a focused topic.
Conduct a well-structured analysis of a focused topic.
Develop a solution to a given international business problem.
Write a project report on a focused international business topic.

Sisältö (OJ)

INTERNATIONALIZATION ISSUES

Internationalization process
Born global firms
Third world multinationals
FDI and developing countries
Emerging markets
Location decisions
Economic development
Economics of innovation & Technological transfer

MANAGEMENT

Cross-cultural management
Cultural distance
Culture and international business
Comparative management
Production/sourcing issues
Outsourcing/offshoring/insourcing
Global value chains (GVCs)
Management of technology
Corporate social responsibility
Knowledge management/transfer at the subsidiary level
International entrepreneurship
International Joint ventures
International Strategic alliances
Technology transfer
Issues of trust
Issues of guanxi
International R&D


MARKETING

Comparative marketing
Cross-cultural marketing
Country-of-origin issues
Exports/imports
Foreign market entry modes
Global/regional/local brands
International advertising
International franchising
International marketing management strategy
International product policy issues
International retailing
International sales management
International distribution/logistics/transportation
International marketing & e-commerce
Product differentiation
Brand origin knowledge


POLITICAL RISK ASSESSMENT

Political aspects of MNE activity
Terrorism and security issues
Global sources of supply and logistics/transportation


E-COMMERCE & INTERNATIONAL BUSINESS

Online marketing issues
Global e-exchanges/online marketplaces
Global information hubs

Lisätiedot (OJ)

Evaluation criteria - not approved (0)
The student isn't able to identify any principles of international business. The student hasn't been able to submit the required course project.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to identify principles of international business. The student is able to develop project report according to instructions.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to determine and apply the concept and tools of international business. The student is able to conduct some analysis and suggest development actions suitable for the international business strategy. The student develops project report for international business, which includes several references.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and different models of international business and is able to connect international strategy to business strategy in the business context in question. The student is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given international business problem. The student was able to develop rigorous project report for international business, which includes several global references.

Aika ja paikka

Sessions will be held according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

Final project report/literature review assignment

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The Advanced Development Project in International Business is aimed at the development of the student's theoretical, conceptual, and practical competence in the international dimension of business. Students will study intensively about the international dimension of business of their own choice by
Reviewing articles
Analysing case studies
Practicing the research techniques.

Oppimateriaalit

Literature on the selected research topic using a variety of sources, such as:
Textbooks
Book chapters
Research studies (journal articles, theses)
Case studies
Industry reports

Opiskelijan ajankäyttö ja kuormitus

According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend meetings with the teacher
- Study materials given to them on their own time
- Complete the project/literature review task according to the schedule

Sisällön jaksotus

Internationalization
Management
International Marketing
Political and risk management
International business and E-commerce
Further details are given in the first lesson.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Project work/case studies

Kansainvälisyys

Cases and discussion, global operational business environment, and international collaborative projects, international guest speaker.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student isn't able to identify any principles of international business. The student hasn't been able to submit the required course project.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to identify the principles of international business. The student is able to develop project reports according to instructions.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to determine and apply the concepts and tools of international business. The student is able to conduct some analysis and suggest development actions suitable for the international business strategy. The student develops a project report for international business, which includes several references.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student masters the concepts and different models of international business and is able to connect international strategy to business strategy in the business context in question. The student is able to conduct well-structured analysis and is able to create, evaluate, and combine different solutions to a given international business problem. The student was able to develop a rigorous project report for international business, which included several global references.

Tavoitteet (OJ)

This course examines the economic problems and challenges faced by societies in the globalized world in the third decade of the 21st century. The course will examine and question the assumptions and approaches of neoclassical economics and whether they are still appropriate as we face the challenges of climate crisis, sustainability, inequity, injustice and developments in digitalization and artificial intelligence.

After completing this course, the student will:
• Briefly describe the historical arc of economic thinking and theorizing that brings us to our contemporary position.
• Examine the assumptions of neoclassical economics and critically reflect on their suitability for the challenges of the contemporary world.
• Apply macroeconomic thinking and approaches to understanding current economic issues.
• Explain macroeconomic concepts of the global economy and contemporary approaches to current global problems.
• Propose, articulate and debate solutions to global economic issues.

Sisältö (OJ)

• Growth and Income
• Trade
• Globalization, investment and migration
• Money, banking, credit, wealth and inflation
• Development
• Marketization and Public Goods
• Monetary Policy
• Fiscal Policy
• Public Policy and society

Lisätiedot (OJ)

Grading criteria and assessment rubrics are based on the principles of authentic learning and assessment and use the SOLO framework – “Structural Observation of Learning Outcomes” (Biggs and Collis, 1982, Biggs 1999).
Not approved (0): The work is not of the required standard for a master’s degree (EQF Level 7)

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student demonstrates a basic and unsophisticated understanding of contemporary economic issues. Theories are described, but without evidence of critical understanding. Little evidence is provided of an understanding of the links and connections between various ideas and theories.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to discuss and explain complex macroeconomic ideas and exhibits a critical paradigm and positioning in relation to various neoclassical economic assumptions. Theories can be explained in terms of pros and cons and the student is able to express a clear position with regard to their own beliefs. There is evidence that the student can explain the connections between various aspects of economic theories and thinking.

Arviointikriteerit, kiitettävä (5) (OJ)

The exceptional student can thoroughly explain all the key concepts and ideas in relation to contemporary global economics and justify their own position with regard to the key debates and issues. They are able to evaluate and synthesize policies and positions and explain the interconnectedness of economics in relations to social, cultural, historical, geopolitical and other factors.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course contains themes related to strategic market entry. It focuses on the utilization of information and data collection/analysis to optimize networking and effectively increase customer attraction from appropriate target segments.

After completing the course, students will be able to:
- Analyze a company's internal level of readiness and its importance for entering the market of products and services
- Identify and select target markets, while assessing factors (threats, opportunities) for market entry
- Use tools related to the assessment of business opportunities and analyze their benefits
- Create a marketing strategy based on analysis of data and other accumulated information
- Test and collect feedback pertaining to demand vs. supply: customer’s attraction towards a company’s solution
- Build networks to support the aforementioned activities
- Plan, develop, and launch corrective actions to meet customer desire and engagement by utilizing appropriate networks

Sisältö (OJ)

- Concepts and contents related to marketing strategy
- Product features, benefits and value creation
- Customer segmentation
- Customer-related research and its analysis
- Utilization of different analytical tools in placing on the market
- Developing a marketing strategy
- Testing the outcome on the marketplace, collecting feedback, re-designing service, re-writing and -testing operational plan

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student:
- Has a basic understanding of the company's internal readiness to enter the market of products and services.
- Identifies the factors influencing demand, threats and opportunities in the selected market.
- Identifies customer target groups
- Develops a marketing strategy
- Tests the strategy in the marketplace
- There are minimal attempts at analyzing processes and information to make strategic decisions for improvement.

Arviointikriteerit, hyvä (3-4) (OJ)

The student:
- Acknowledges the company's internal readiness to enter the market of products and services
- Chooses and justifies the target market
- Identifies the factors influencing demand, threats and opportunities in the selected market
- Identifies and justifies the most important customer target groups based on information
- Combines and applies the information obtained appropriately, using it in the content and conclusions of the marketing strategy;
- Examines his/her own conclusions and their usefulness, risks, effects on the company's growth and internationalization
- Utilizes different tools in various stages in the formation of marketing strategy
- Develops a marketing strategy that includes analyzes and information
- Tests the strategy in the marketplace by utilizing appropriate networks
- Collects customer feedback, designs service accordingly, re-writes and tests a new strategy

Arviointikriteerit, kiitettävä (5) (OJ)

The student:
- Analyzes the importance of the company's internal readiness to enter the market of products and services
- Chooses and justifies the target market
- Identifies the factors influencing demand, threats and opportunities in the selected market
- Identifies and justifies the most important customer target groups based on information
- Combines and applies the information obtained appropriately, using it in the content and conclusions of the marketing strategy
- Critically examines his/her own conclusions and their usefulness, risks, effects on the company's growth and internationalization
- Utilizes and evaluates various tools in various stages in the formation of marketing strategy
- Develops a marketing strategy on the basis of analyzes and information
- Tests the strategy in the marketplace by utilizing appropriate networks
- Collects and analyses customer feedback, designs service accordingly, re-writes and tests a new strategy successfully

Arviointiasteikko

0-5

Tavoitteet (OJ)

In this course, the participants build a financial mindset. They recognise the importance of profitable business by adapting the relevant topics and key factors in accounting. The course works as a starting point of financial management skills for those without previous knowledge but also as repetition for students with financial background to widen expertise in the field of finance.

After completing the course, the participants can:
- analyse financial situation of a company (profitability, liquidity, solvency)
- execute financial planning
- apply financial tools at work
- plan and execute actions for turnaround projects

Sisältö (OJ)

Practices and tools for financial planning
Profitability, liquidity and solvency practices and tools
Practices and tools for analysis of the financial situation of a company

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can identify the core concepts in the field of financial accounting, recognise the relevant practices and methods and define the need for accounting in general. The student can read the key financial accounting information and statements and provide routine performance in course tasks and participation. The student knows the principles at a basic level. Students can give and receive feedback and take responsibility as an individual learner. The student can act as part of a team under supervision, and he recognizes his level of interaction.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can structure the connections between the financial statements and apply the financial accounting themes with relevancy. The student can explain and adopt the need for financial accounting, why and how to use various accounting methods and the need for profitable business. The student can measure financial performance based on public financial information. Student gives and receives constructive feedback, operates in professional manner by recognizing relevant scope and needs, develops his interaction skills, adding value to the team and takes responsibility.

Arviointikriteerit, kiitettävä (5) (OJ)

The student adapts the course themes in a professional manner, finds and translates the course message and expands the context by bringing perspectives, experiences, and opinions. The student can analyse the selected themes, find the academic approach, use additional research papers and academic sources, and activate mindset to connect financial accounting in working life situations. The student builds creative solutions by combining the course themes, assesses diverse outcomes, looks for new opportunities, justifies the financial decisions made and looks for alternative perspectives The student uses feedback to iterate the learning process and adds collaboration as being an asset for the team. The student develops creative and constructive working methods and brings professional commitment throughout the course.

Arviointiasteikko

0-5

Arviointiasteikko

0-5

Tavoitteet (OJ)

In this course, participants will gain basic understanding of traditional and LEAN operations management by working on organizational development cases in small groups.

After completing the course, the participants will be able to:
• Describe an organizational development case as a process
• Create a plan on how to improve the processes of working life cases
• Identify operations management related trends, e.g., digitalization and corporate social responsibility

Sisältö (OJ)

• Organizational development case in small groups
• Introduction to operations management
• Operations strategy
• Process design and efficiency
• Process monitoring and control
• Process improvement
• Current trends in operations management

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to name and explain the core concepts of process design and improvement, operations management and LEAN. The student uses basic process design principles and operations management principles in a "cookbook" manner. The student is able to give and receive feedback related to operations management, collaborates in a small group on operations management related tasks and takes responsibility of own studies related to operations management.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can explain how to apply the core concepts of process design and improvement. The student is able to compare traditional and LEAN operations management principles, explain how to create operations strategy in a continuously changing environment and how to apply process control. The student is able to apply the core concepts of process design and improvement on working life cases, plan and implement LEAN initiatives for working life cases, and plan and manage process improvement projects. The student is able to give and receive constructive feedback related to operations management, develop collaborative actions in a small group concerning operations management related tasks and takes responsibility of own studies and group work related to operations management.

Arviointikriteerit, kiitettävä (5) (OJ)

The student analyses systematically the need for process improvement by using appropriate tools and methods. The student uses additional and recent research papers to extend knowledge of operations management, operations strategy and LEAN management. The student applies the core concepts of process design and improvement in a systematic manner on working life cases, justifies the use of LEAN methods for working life cases and the use of process improvement methods for working life cases. The student is able to use feedback to grow professionally in the field of operations management, develop creative and constructive working methods to solve operations management related tasks individually and in small groups and commits oneself to own studies and group work related to operations management beyond the ordinary level (3-4) requirements.

Arviointiasteikko

0-5

Tavoitteet (OJ)

One of the core issues in project management is to lead people effectively to joint goals in the framework of the given strategy. This course provides the students with practical tools and methods to find out the expressed and tacit motives that are the drivers of team success. Once this information is available the manager can lead the team to excellency.
*
When the student has passed this course he/she will know:
- Current leadership theories and their implications.
- The relevance of competence management in projects
- The concept of trust and how to build it fast
- Typology of different motivation theories
- The motivation theory of 16 basic desires
- What motivates you personally and how others may differ in their motives
- What are the best practices in leading international teams effectively
- What is coaching in Project Management
*
When the student has completed the course he/she can:
- Better manage and lead people and their competences for the benefit of a project
- Identify different motivations in teams
- Learn to behave in a way which increases team members’ commitment and performance in projects
- Build and maintain high level of trust faster across countries and cultures
- Use some best practices in leading international teams
- Use the coaching style when appropriate in getting the best out of people in projects analyse her own business environment and apply the analysis in practice
After completing the course the student is:
- An authentic and effective project manager to lead her team to excellency in today's turbulent business environment

Sisältö (OJ)

- Current leadership theories
- How to motivate others
- Leading diverse individuals in distance and without formal authority
- Leading a project team effectively

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student defines the role and the responsibilities of a manager and a leaders. He/she has some knowledge of his/her own individual life motives and understanding about motivating and leading others with the help of this information. He/she can, with the help of others, solve challenging people-related problems using some of the leadership theories and practices. The student is able to apply some coaching skills but still needs more practice to help others develop better. He/she can give feedback but mainly considers and assesses things from his/her own point of view without being able to assess his/her own behavior critically or showing real strong empathy towards others. Commitment to continuously develop as a leader remains somewhat unclear.

Arviointikriteerit, hyvä (3-4) (OJ)

The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

Tenttien ja uusintatenttien ajankohdat

Open book group exam on the last lecture day.

Arviointimenetelmät ja arvioinnin perusteet

- Individual assignments (graded 0-5), 50 % of the total grade
- Group exam (graded 0-5), 50 % of the total grade

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Interactive lectures
- Individual reading and writing
- Practicing skills
- Open book group exam

Oppimateriaalit

The Leadership Challenge by Kouzes and Posner (any edition)
Selected other literature as given in the course

Opiskelijan ajankäyttö ja kuormitus

Participation in all the classes and afternoon individual or group work is mandatory.

This is a 5 credit course (135 hours of student work) with the morning hours for lectures, the afternoon for individual or group work.

Sisällön jaksotus

1) Introduction and teambuilding (Toni & Päivi)
2) Leadership theories and practices (Päivi)
3) Performance and competence management (Päivi)
4) Motivation (Päivi)
5) Self-leadership (Toni)
6) Coaching (Toni)
7) E-leadership (Toni)
8) Group exam (Toni & Päivi)

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

International cases will be used, together with the students' own international experiences and connections.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Does not participate at least in 80 % of the lecture/group work time.
Does not participate in the group exam or does not complete the written assignment, smaller tasks not all done.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can list some leadership theories and practices and is able to mention them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, but the analysis stays on a superficial level. Suggestions are given for improving the leadership situations but they remain quite shallow and simple. The student has participated in the mandatory lectures but the reflection in Leadership Handbook about the literature and its application at his/her own working life shows only superficial understanding of the course topics. The student participates in the group exam but does not contribute very positively to the team's exam outcome as evaluated by the other team members. The student does not manage to transform the learned leadership skills in his/her working context as can be seen in the Handbook and/or in the Group exam.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can list some leadership theories and practices and is able to mention them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, but the analysis stays on a superficial level. Suggestions are given for improving the leadership situations but they remain quite shallow and simple. The student has participated in the mandatory lectures but the reflection in Leadership Handbook about the literature and its application at his/her own working life shows only superficial understanding of the course topics. The student participates in the group exam but does not contribute very positively to the team's exam outcome as evaluated by the other team members. The student does not manage to transform the learned leadership skills in his/her working context as can be seen in the Handbook and/or in the Group exam.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can describe with concrete examples some leadership theories and practices and is able to apply them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, and the analysis is detailed and combines different elements. Logical, realistic and creative suggestions are given for improving the leadership situations and they are described clearly. The student has participated in the mandatory lectures and the reflection in the Handbook about the literature and its application at his/her own working life shows deep understanding of the course topics. The student participates in the group exam and contributes positively to the team's exam outcome as evaluated by the other team members. The student manages to transform the learned leadership skills in his/her working context resulting in positive impact in his/her own work environment as can be seen in the Handbook and/or Group exam. The student takes responsibility as a transformative leader and helps other students succeed by encouraging them and providing them with constructive feedback to strengthen continuous learning.
Englanniksi
The student can describe with concrete examples some leadership theories and practices and is able to apply them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, and the analysis is detailed and combines different elements. Logical, realistic and creative suggestions are given for improving the leadership situations and they are described clearly. The student has participated in the mandatory lectures and the reflection in the Handbook about the literature and its application at his/her own working life shows deep understanding of the course topics. The student participates in the group exam and contributes positively to the team's exam outcome as evaluated by the other team members. The student manages to transform the learned leadership skills in his/her working context resulting in positive impact in his/her own work environment as can be seen in the Handbook and/or Group exam. The student takes responsibility as a transformative leader and helps other students succeed by encouraging them and providing them with constructive feedback to strengthen continuous learning.

Tavoitteet (OJ)

This course offers fundamental understanding of cultural issues in today's global business environment. It also provides the student with the skill to navigate successfully in intercultural environments.
When the student has passed this course he/she will know:
- Notion of culture
- National culture and its typologies
- Organizational culture and its typologies
- Emergence of culture
- Elements of culture
- Culture and religion (protestant ethics and capitalism, Islam and Hinduism)
- Culture and human behaviour
- Cultural influence on business activities
- Work ethics in different culture
- Cultural differences and similarities
- Cultural synergy
*
When the student has completed the course he/she can:
- Understand national- and organizational cultural differences
- Detect consumer behavior across national boundary
- Manage an organization made up of people from different cultures
- Treat people from other cultures with empathy
- Solve business problems according to cultural requirements
- Deal with different interest groups without hesitation
- Work in global marketplace with a flexible personality
- Easily commit to different customer groups

Sisältö (OJ)

In the era of globalization, companies go beyond national boundaries with the aim of getting the best possible returns from their trade and investment.
Successful operation in the global context requires cultural readiness to deal, among others, with competitors, partners, customers and suppliers.
Keeping in mind the mentioned necessities, the course content has been designed as follows:
- the notion of culture
- national culture and its typologies
- organizational culture and its typologies
- emergence of culture
- elements of culture
- culture and religion (protestant ethics and capitalism, Islam and Hinduism)
- culture and human behaviour
- cultural influence on business activities
- work ethics in different culture
- cultural differences and similarities
- cultural synergy

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can define culture, recognises cultural differences and other phenomena in the field related. While doing tasks, he/she needs assistance. The student knows diverse courses of action but cannot justify his/her choices in practical context. He/she give and receive feedback but considers and assesses things from his/her viewpoints. He/she cannot judge things from multiple perspectives. He/she is aware of course load and able to do routine tasks but may need to remind.

Arviointikriteerit, hyvä (3-4) (OJ)

The student compares culture from different perspectives and applies its impact upon learning and educating context. The student, as a resource person, plans independently or parts of a teaching group in bridging cultural diversity in learning environment. He/she can solves problems while dealing with pupils having different cultural backgrounds. The student can give and receive feedback actively in a culturally diverse learning perspective but considers things from his/her and the close community’s viewpoints. He/she takes responsibility and commits to the group activities in addition to his/her own work.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands culture from multiple perspectives and analyses its impact upon learning and educating context. The student, as a resource person, acts independently or parts of a teaching group in bridging cultural diversity in learning environment. He/she can search for diverse courses of action while dealing with pupils having different cultural backgrounds. The student uses feedback systematically in allocating tasks among culturally diverse learners and ensure growth thereby. He/she knows to perform his/her tasks responsibly in a group and independently as well. The student is flexible and non-hesitant in taking international assignment.

Tenttien ja uusintatenttien ajankohdat

No exam but project presentation. Activity based evaluation and grading

Arviointimenetelmät ja arvioinnin perusteet

Done required tasks and class activities

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Pre-task, individual task/course paper, contact lecture, group project, workshop & organizing cultural event.

Oppimateriaalit

- Organization Culture and Leadership, Edgar H. Schein, 5th edition
- Cultures and Organizations: Software of the mind, Geert Hofstede et. al, 3rd edition
- The Culture Map, Erin Meyer, 2015
- Suggested materials to moodle course site

Opiskelijan ajankäyttö ja kuormitus

Total work hour for the students: 27 x 5 = 135
Contact lesson including course project presentation & organizing cultural event: 8 x 7 = 56 h
Course project: 25 h
Individual task: 30 h
Reading: 24 h

Sisällön jaksotus

Day 1: Culture; defining culture, influencing factors as well as national-, organisational-, & family culture
Day 2: Culture; defining culture, influencing factors as well as national-, organisational-, & family culture
Day 3: Culture and human behavior; cultural influence on business activities & work ethics in different cultures
Day 4: Culture and human behavior; cultural influence on business activities & work ethics in different cultures
Day 5: Cultural differences and similarities; Cultural synergy; & managing diversity at work place
Day 6: Cultural differences and similarities; Cultural synergy; & managing diversity at work place
Day 7: Course project presentation
Day 8: Organizing multicultural event

Toteutuksen valinnaiset suoritustavat

Talk to the course teache

Harjoittelu- ja työelämäyhteistyö

Own workplace linked task (Recommended)

Kansainvälisyys

Open

Lisätietoja opiskelijoille

Contact lessons are important from learning point of view

Tavoitteet (OJ)

This course covers various aspects of organizational communication, including traditional and contemporary communication models and theories, as well as practical communication activities. It focuses on internal and external communication, communication channels, organisational culture, and technology in communication.

After completing the course, the students will be able to:
• distinguish between different communication models and theories
• apply appropriate communication theories in various workplace situations and contexts
• reflect on their own and their organisations’ communication patterns and suggest measures for improvement
• adapt their communication style according to a range of cultural and interpersonal factors
• create guidelines for effective internal and external communication
• critically examine the role of technology in communication

Sisältö (OJ)

• What are the essentials of effective organizational communication?
• What are communication needs and capabilities of modern organisations?
• How can communication practices in organizations support achieving organizational goals?
• What determines the choice of channels, media, style and tone in organisational communication?
• How to measure success in communication?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can describe main communication theories and models. The student demonstrates familiarity with main communication channels and can produce routine oral and written communications.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can explain main communication theories and models competently and use examples to illustrate the application of these theories in practice. The student is able to use various communication channels and can produce quality oral and written communications for standard business contexts. The student is able to present fairly complex ideas and information, take account of the context and cultural background of the stakeholders involved in a communication situation, and adapt their communication approach accordingly. The student is able to assume the role of a junior level communicator in a company.

Arviointikriteerit, kiitettävä (5) (OJ)

The student can explain main communication theories and models extensively and draw on them to create appropriate communication solutions. The student is able to use various communication channels effectively and can produce high quality oral and written communications for versatile business contexts. The student is able to present complex ideas and information, anticipate the context, take account of the cultural background and seniority of the stakeholders involved in a communication situation, evaluate and adapt their communication approach to suit standard and challenging business environments. The student is able to assume the role of a senior level communicator in a company.

Aika ja paikka

TAMK campus according to timetable.

Tenttien ja uusintatenttien ajankohdat

See Methods and Grounds for Evaluation.

Arviointimenetelmät ja arvioinnin perusteet

The assessment is based on successful completion of the following tasks and activities:
• Internal Communication Scenario - 30% (group task)
• Communication Manual - 30% (group task)
• Engagement and Course Participation – 40% (individual contribution)

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, discussions, group work, independent study.

Oppimateriaalit

Materials will be provided in Moodle and are expected to be supplemented by the student’s own research and enquiry-based learning.

Opiskelijan ajankäyttö ja kuormitus

Total hours: 5 cr x 27 h = 135 h including:
• contact lessons 21 hours (7 x 3 h)
• independent study 114 hours

Toteutuksen valinnaiset suoritustavat

As this is a tailor-made programme, no alternative ways of completing the course are available.

Lisätietoja opiskelijoille

- Mandatory attendance 80%.
- Active participation in class discussions and group work is expected.

Tavoitteet (OJ)

This course familiarizes the participants with Risk Management as the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events. Special emphasis is put on practical risk management tools and latest concepts.
*
When the participant has passed this course he/she will know:
- Core terms and notions related to risks and risk management
- Different risk types and profiles in different business environments
- Risk management process phases
- Risk identification techniques
- Risk assessment tools
- Risk management linkage to other management disciplines
- Trends in academic risk management research
*
After completing the course participants can:
- Identify risks in projects and on the company level by using appropriate techniques
- Analyse risks and their consequences with effective tools
- Apply risk management effectively in projectsto save time and money
- Avoid the common pitfalls of risk management implementation
When the participants have passed this course he/she will be:
- A project manager understanding the risk profile of her own project and what impact change has on them
- A specialist to define and analyze risks with effective tools and techniques
- A leader to manage risks and act fast if risks realize
- A leader making project members to understand the importance of risk management

Sisältö (OJ)

Course is a combination of meetings and online exercises. The content is:
-Terminology of risks and risk management
-Risk types and risk profiles in international operations
-Risk management process and its implementation
-Implementation of risk management methods and tools
-Current "hot topics" in risk management research

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student recognises the core terms and notions related to risks and risk management. He/she is aware of different risk types and profiles in different business environments. The student knows the risk management process phases and risk identification techniques, and is able to apply them in simple cases. He/she is able to identify risks and consider means how to respond to them.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to link risk management to other forms of operations management.
He/she is able to analyze the identified risks and their consequences with effective tools. The student knows how to avoid the common pitfalls of practical level risk management implementation. He/she is able to adopt the role of junior level risk manager e.g. in a project.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has a profound understanding of operations management subcategories and how risk management is linked to them. He/she knows on a senior or specialist level how to define and analyse risks with effective tools and techniques. The student is able to recognise interdependencies among various risk types and individual risks, and respond accordingly. He/she can perform as a leader making project team members understand the importance of risk management.

Aika ja paikka

According to the published schedule starting on Monday 23 October. Regular lecture time on Mondays at 9.15-12.00.

Venue: H1-25.

Tenttien ja uusintatenttien ajankohdat

No exam.

Arviointimenetelmät ja arvioinnin perusteet

Evaluation will be based on the given assignments and active participation during the classes.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, demonstrations, group work, Moodle assignments, discussions.

Oppimateriaalit

All materials are provided by the teacher.

Opiskelijan ajankäyttö ja kuormitus

Lectures 24h
Readings 24h
Moodle assignments 40h

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Working life examples will be used, both by the teacher and the students.

Kansainvälisyys

International case studies.

Tavoitteet (OJ)

Course description
The "Strategic International Marketing" course offers the students an analytic, decision-oriented framework for strategic marketing in an international or global context. Consequently, students will be able to analyze, select, and evaluate the appropriate theories and frameworks for several strategic decisions connected with the international/global marketing process, such as whether to internationalize, deciding which markets to enter, and deciding how to enter the foreign market. Lastly, students will learn to develop strategies and tactics for product and service development, distribution, marketing communication, and pricing in an international marketplace.
After completing the course, the students will be able to:
Gain an in-depth knowledge of the significance of globalization.
Examine the structure of global marketing strategies used by SMEs and LSEs.
Evaluate firms' needs for internationalization and associated risks and barriers.
Evaluate internationalization theories for determining international business strategy.
Apply frameworks to the process of selecting international markets.
Use frameworks to help you decide how to enter a foreign market.
Develop strategies for international sourcing.
Design the global marketing mix element.

Sisältö (OJ)

The firm's global marketing What is globalization? Global marketing for SMEs versus LSEs and global marketing orientation.
Initiation of internationalization and firm motivations. when to start exporting. Internalization risks and barriers
Internationalization theories. The Uppsala model, network model, transaction cost analysis model, and born global
International market selection process
International market entry strategies, from exporting to wholly owned subsidiaries
International sourcing strategies and why to source internationally
International Product Decisions. Level of product and characteristic, categories of services, and B2B service. Strategies for International Product Life Cycle, Product Positioning, Brand Equity, and Branding Decisions
Pricing strategies: International versus domestic. International pricing factors and strategies
Strategic management of distribution channels in international markets. Evaluating foreign distributors, international channel strategy, international online retail sales, and smartphone marketing. Strategies for channel power in international retailing and gray marketing
International marketing communication tools and process. International advertising strategies in practice and viral marketing campaign. International sales promotion management.

Lisätiedot (OJ)

Assessment criteria: fail (0).
The student isn't able to identify any theories and principles of global marketing. The student hasn't been able to participate in a team project or has failed to submit the required course tasks and assignments.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student demonstrates theoretical and conceptual knowledge to identify and analyze global marketing issues while preparing a learning diary and group assignments. The student participates in the group assignments and is able to recognize his or her contribution to the task.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to analyze the theoretical concepts of strategic marketing and reflect them in learning diary and group assignments in a good manner. The student analyzes the strategic problems of international marketing and devises solutions for case studies, which includes several references. The student acts as an active member of a group, takes responsibility for his or her own work, and is able to cooperate with other members.

Arviointikriteerit, kiitettävä (5) (OJ)

The student develops a new practical solution to international marketing problems with a connection to the strategic marketing issues faced by the organization. The student has written a high-quality and reflective learning diary, which includes several global references. The student, who takes a leading role in international teamwork or part of it, can cooperate flexibly and constructively, taking into account the cultural differences of the participants, and thereby developing the group’s interaction.

Aika ja paikka

Sessions will be held according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

All the assignments given must be submitted on the given schedule. The schedule will be given in the first class.
Group assignments presentation according to schedule in class.

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

Green, M. C., & Keegan, W. J. (2020). Global Marketing, Global Edition, 10th edition
Hollensen, S. (2020). Global marketing (8th edition.). Pearson.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Opiskelijan ajankäyttö ja kuormitus

According to the TAMK schedule, ECT credits, and Moodle timing instructions: A course of 5 credits will mean a workload of approximately 135 hours. which will be divided as follows: 20 hours of classes, 40 hours of group assignments casework, and reporting: and 60 hours of learning diary:
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials are given to them on their own time

Sisällön jaksotus

Global marketing in the firm
Global Market Segmentation, Targeting and Positioning
International product and branding decisions
Global marketing and pricing decisions
Global marketing communication decisions
Global distribution decisions

Toteutuksen valinnaiset suoritustavat

Not Applicable

Harjoittelu- ja työelämäyhteistyö

Project work/case studies
During the course, the students will work in small groups. The casework may require working with the company representative.

Kansainvälisyys

The course is a part of International Business Studies, so the international aspects are an important part of studying in general. An international point of view is taken into consideration whenever global marketing is discussed.

Tavoitteet (OJ)

• Objectives
This course introduces the fundamentals of innovation project management and how to connect them to the strategy. Innovation projects are here considered as tools to enable strategic change and business transformation. When the student has passed this course he/she will know and understand the following:
- core concepts of innovation management
- Innovation strategy creation in traditional and lean organizations
- how to implement strategic change by using projects
-How innovation projects differ from traditional projects
*
When the student has completed the course he/she can:
- choose appropriate strategic innovation approaches for his/her business
- analyze the strategic choices of his/her business
- act in a role of a innovation champion in a company
- design projects to implement the strategy and change programs
*
When the student has passed this course he/she will be:
- a specialist to contribute to strategic innovation planning in global environment
- a specialist who can bridge the innovation strategy and operations
- a specialist who can implement strategic change by using projects

Sisältö (OJ)

Content
This course introduces the fundamentals of effective innovation and project management in the strategic framework of organizations. Projects are here considered as tools to enable strategic change and organizational development.
The course content will include
• Why strategic innovation thinking is important?
• Core concepts of innovation management and projects
• Innovation Strategy creation in traditional and lean organizations
• How the innovation framework is connected to the project portfolio?
• How to implement strategic change by using projects?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student knows the basic concepts of innovation, can recognise different innovation types and understands the dynamics of creating and implementing the innovations to commercial products. He/she can do straightforward analysis of innovation concepts, often by receiving assistance from others. The student mainly follows the ideas of others.

Arviointikriteerit, hyvä (3-4) (OJ)

The student knows well the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. The student shows creativity and can justify his/her own ideas.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. He/she would be ready to take a role of an innovation champion and lead an innovation team. The student is very creative, can justify his/her own ideas well and often takes a lead in getting things done in time and with good quality and well-thought strategy.

Aika ja paikka

Lectures / workshops:
03.04.2024 09.00 - 12.00 H1-25 Intro
10.04.2024 09.00 - 12.00 H1-25 Lecture/Workshop
17.04.2024 09.00 - 12.00 H1-25 Lecture/Workshop
24.04.2024 09.00 - 12.00 H1-25 Lecture/Workshop
03.05.2024 09.00 - 12.00 H1-25 Lecture/Workshop
08.05.2024 09.00 - 12.00 C4-04b Lecture/Workshop
15.05.2024 09.00 - 12.00 C4-04b PRESENTATIONS
22.05.2024 09.00 - 12.00 C4-04b EXAM

Tenttien ja uusintatenttien ajankohdat

22.05.2024 09.00 - 12.00

Arviointimenetelmät ja arvioinnin perusteet

Exam, Individual assingments and group assignments

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact teaching,
Workshops,
Team assignments,
Individual assignments,
Presentations,
Collaborative learning in teams.
Students will develop an innovative business concept in teams during the course.
Attendance at lectures/workshops is compulsory.

Oppimateriaalit

Mackay, David. (2023). Strategy Theory, Practice, Implementation (2. edition). OUP Oxford.
Additional material provided by the teacher in Moodle

Tavoitteet (OJ)

Objectives:
Sustainable Experience Economy course is introducing the general aspects and principles on sustainable development, and nature of experience economy and it is focused on practical designing and analyzing meaningful experience products. Product design model for practical product development is studied.

After completing the course students are able to:

Understand and apply the aspects of sustainability and the nature of experience product development essential in any business sector.
Apply the experience product design tool in product development process
Analyze the existing products and to improve the quality of experience products

Sisältö (OJ)

Contents:
Which are the aspects/principles of sustainability and sustainable development?
What is experience economy about, what is characteristic for experience economy?
Why is experience economy and experience based product design important in business?
How to analyze the existing products and how to improve them?
How to apply aspects of sustainability and experience design tool in product development in practice?

Further information: The student selects a case as a small group to be analyzed/developed applying the aspects of sustainable development and the tool of Experience Pyramid model in practice.

Lisätiedot (OJ)

Not approved (0): No participating in team working, tasks are not returned or returned very late, task description is not followed, no applying academic literature/material.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Participating team working is poor/superficial. Student is able to produce text, but there are hardly any academic references. Sustainability and Experience Economy are not understood/identified completely. Lack/mistakes in applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) Sustainability and Experience Pyramid (elements and levels) in case X. No original or innovative ideas presented. Lack in presentation contents (essential contents) in logic order.

Arviointikriteerit, hyvä (3-4) (OJ)

Participating team working is active. Student is able to produce text with several academic references. Sustainability and Experience Economy are understood/identified. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) Sustainability and Experience Pyramid (elements and levels) in case X is mostly covered. Original or innovative ideas presented. Presentation contents (essential contents) in logic order is on a good level.

Arviointikriteerit, kiitettävä (5) (OJ)

Participating team working is very active. Student is able to produce text with variety of academic references. Sustainability and Experience Economy are understood/identified analytically. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) Sustainability and Experience Pyramid (elements and levels) in case X is applied on a professional way. Highly original, innovative and unique ideas are presented and justified. Presentation contents (essential contents) in logic order is on an excellent level.

Aika ja paikka

Course starts in early February 2024 and ends in the end of March 2024.

Tenttien ja uusintatenttien ajankohdat

No exam, but an individual course contents and team working check in the end of the course. More information in the course introduction class.

Arviointimenetelmät ja arvioinnin perusteet

Team presentation as an outcome of the course (individual contribution required in a team). Individual course contents and team working check must be passed.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The students study the main aspects in sustainablle development and learn to analyze them in a practical case. Students learn about the characteristics of experience economy, experiential products and services, the practical experience design tool, Experience Pyramid. The tool is for both analyzing existing products/services and for designing new products/services, and for developing/improving them in practice.
The course includes a practical product development project to be completed in small teams. Also, the course is based on teacher driven f2f class room sessions, individual reading and material search, and team work for discussions and the main assignment, presenting a project task outcome.

Oppimateriaalit

See Moodle page for the most relevant material on sustainability and experience economy. It is recommended that the student also acquires own suitable material for one's own learning and the task at hand.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS equals 135 hours of student work. The work load is divided between teacher driven sessions as well as group and individual work , individual reading tasks and material search.

The student selects a case as a small group to be analyzed/developed applying the aspects of sustainable development and the tool of Experience Pyramid model in practice.

Sisällön jaksotus

Course starts in early February 2024 and ends in the end of March 2024, weekly meetings.

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Teams are recommended to contact their possible project commissioners

Kansainvälisyys

-

Lisätietoja opiskelijoille

Passing the course requires active team working and submitting tasks in time. NOTE: team outcome, presentation, is to be assessed. Team members receive the collective grade, it is the same for each team member. Additionally, an individual course contents and team working check will be conducted in the end of the course. Student must pass the check in order to achieve the collective team grade. Further information in course introduction class.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

No participating in team working, tasks are not submitted or submitted very late, task description is not followed, no applying academic literature/material.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is poor/superficial. Student is able to produce text, but there are hardly any academic source references. Sustainability and Experience Economy are not understood/identified completely. Lack/mistakes in applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) sustainability and Experience Pyramid (elements and levels) in case X. No original or innovative ideas presented. Shortcomings in presentation contents (essential contents) in logic order.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is active. Student is able to produce text with several academic source references. Sustainability and Experience Economy are understood/identified. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) sustainability and Experience Pyramid (elements and levels) in case X is mostly covered. Original or innovative ideas presented. Presentation contents (essential contents) in logic order is on a good level.

Individual task, passed/failed
Passing the course means that you are entitled to collective team task grade based on your team presentation. In case of failing, discuss with teacher.

Passed: student is able to answer the given question(s) related to theory + case, team presentation. He/she is presenting evidence of participating the team performance by giving justified and detailed answers, reflecting course studying material (lectures, articles, videos), team case and team task presentation.

Failed: student is struggling with answering to given question(s) related to theory + case, team presentation. Outcome remains poor or superficial. He/she is mainly not able to justify and/or present detailed answers and reflect course studying material (lectures, articles, videos), team case and team task presentation. (Impression of not participating in team performance sufficiently is likely.)

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is very active. Student is able to produce text with variety of academic source references. Sustainability and Experience Economy are understood/identified analytically. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) sustainability and Experience Pyramid (elements and levels) in case X is applied on a professional way. Highly original, innovative and unique ideas are presented and justified. Presentation contents (essential contents) in logic order is on an excellent level.

Tavoitteet (OJ)

One of the core issues in project management is to lead people effectively to joint goals in the framework of the given strategy. This course provides the students with practical tools and methods to find out the expressed and tacit motives that are the drivers of team success. Once this information is available the manager can lead the team to excellency.
*
When the student has passed this course he/she will know:
- Current leadership theories and their implications.
- The relevance of competence management in projects
- The concept of trust and how to build it fast
- Typology of different motivation theories
- The motivation theory of 16 basic desires
- What motivates you personally and how others may differ in their motives
- What are the best practices in leading international teams effectively
- What is coaching in Project Management
*
When the student has completed the course he/she can:
- Better manage and lead people and their competences for the benefit of a project
- Identify different motivations in teams
- Learn to behave in a way which increases team members’ commitment and performance in projects
- Build and maintain high level of trust faster across countries and cultures
- Use some best practices in leading international teams
- Use the coaching style when appropriate in getting the best out of people in projects analyse her own business environment and apply the analysis in practice
After completing the course the student is:
- An authentic and effective project manager to lead her team to excellency in today's turbulent business environment

Sisältö (OJ)

- Current leadership theories
- How to motivate others
- Leading diverse individuals in distance and without formal authority
- Leading a project team effectively

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student defines the role and the responsibilities of a manager and a leaders. He/she has some knowledge of his/her own individual life motives and understanding about motivating and leading others with the help of this information. He/she can, with the help of others, solve challenging people-related problems using some of the leadership theories and practices. The student is able to apply some coaching skills but still needs more practice to help others develop better. He/she can give feedback but mainly considers and assesses things from his/her own point of view without being able to assess his/her own behavior critically or showing real strong empathy towards others. Commitment to continuously develop as a leader remains somewhat unclear.

Arviointikriteerit, hyvä (3-4) (OJ)

The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands and analyses the role and the responsibilities of a manager and a leader and can generalise current leadership theories and practices in their own working environment. He/she analyses his/her own actions and behaviors with the help of his/her individual life motives and is able to apply this information both in self-leadership and in the leadership of others. The student creates new useful strategies for motivating and leading others both individually and in a team. He/she combines leadership theories and practices for solving challenging and practical people-related cases. The student is able to apply coaching skills in a professional manner. He gives feedback in a constructive and systematical manner to help others develop. He/she demonstrates deep commitment for becoming a better leader with the help of critical and continuous self-evaluation.

Tenttien ja uusintatenttien ajankohdat

Open book group exam on the last lecture day.

Arviointimenetelmät ja arvioinnin perusteet

- Individual assignments (graded 0-5), 50 % of the total grade
- Group exam (graded 0-5), 50 % of the total grade

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Interactive lectures
- Individual reading and writing
- Practicing skills
- Open book group exam

Oppimateriaalit

The Leadership Challenge by Kouzes and Posner (any edition)
Selected other literature as given in the course

Opiskelijan ajankäyttö ja kuormitus

Participation in all the classes and afternoon individual or group work is mandatory.

This is a 5 credit course (135 hours of student work) with the morning hours for lectures, the afternoon for individual or group work.

Sisällön jaksotus

1) Introduction and teambuilding (Toni & Päivi)
2) Leadership theories and practices (Päivi)
3) Performance and competence management (Päivi)
4) Motivation (Päivi)
5) Self-leadership (Toni)
6) Coaching (Toni)
7) E-leadership (Toni)
8) Group exam (Toni & Päivi)

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

International cases will be used, together with the students' own international experiences and connections.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Does not participate at least in 80 % of the lecture/group work time.
Does not participate in the group exam or does not complete the written assignment, smaller tasks not all done.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can list some leadership theories and practices and is able to mention them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, but the analysis stays on a superficial level. Suggestions are given for improving the leadership situations but they remain quite shallow and simple. The student has participated in the mandatory lectures but the reflection in Leadership Handbook about the literature and its application at his/her own working life shows only superficial understanding of the course topics. The student participates in the group exam but does not contribute very positively to the team's exam outcome as evaluated by the other team members. The student does not manage to transform the learned leadership skills in his/her working context as can be seen in the Handbook and/or in the Group exam.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can list some leadership theories and practices and is able to mention them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, but the analysis stays on a superficial level. Suggestions are given for improving the leadership situations but they remain quite shallow and simple. The student has participated in the mandatory lectures but the reflection in Leadership Handbook about the literature and its application at his/her own working life shows only superficial understanding of the course topics. The student participates in the group exam but does not contribute very positively to the team's exam outcome as evaluated by the other team members. The student does not manage to transform the learned leadership skills in his/her working context as can be seen in the Handbook and/or in the Group exam.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student can describe with concrete examples some leadership theories and practices and is able to apply them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, and the analysis is detailed and combines different elements. Logical, realistic and creative suggestions are given for improving the leadership situations and they are described clearly. The student has participated in the mandatory lectures and the reflection in the Handbook about the literature and its application at his/her own working life shows deep understanding of the course topics. The student participates in the group exam and contributes positively to the team's exam outcome as evaluated by the other team members. The student manages to transform the learned leadership skills in his/her working context resulting in positive impact in his/her own work environment as can be seen in the Handbook and/or Group exam. The student takes responsibility as a transformative leader and helps other students succeed by encouraging them and providing them with constructive feedback to strengthen continuous learning.
Englanniksi
The student can describe with concrete examples some leadership theories and practices and is able to apply them in the group exam. The student analyses the leadership cases, including the motivation factors and competence management, and the analysis is detailed and combines different elements. Logical, realistic and creative suggestions are given for improving the leadership situations and they are described clearly. The student has participated in the mandatory lectures and the reflection in the Handbook about the literature and its application at his/her own working life shows deep understanding of the course topics. The student participates in the group exam and contributes positively to the team's exam outcome as evaluated by the other team members. The student manages to transform the learned leadership skills in his/her working context resulting in positive impact in his/her own work environment as can be seen in the Handbook and/or Group exam. The student takes responsibility as a transformative leader and helps other students succeed by encouraging them and providing them with constructive feedback to strengthen continuous learning.

Tavoitteet (OJ)

• Objectives
This course introduces the fundamentals of innovation project management and how to connect them to the strategy. Innovation projects are here considered as tools to enable strategic change and business transformation. When the student has passed this course he/she will know and understand the following:
- core concepts of innovation management
- Innovation strategy creation in traditional and lean organizations
- how to implement strategic change by using projects
-How innovation projects differ from traditional projects
*
When the student has completed the course he/she can:
- choose appropriate strategic innovation approaches for his/her business
- analyze the strategic choices of his/her business
- act in a role of a innovation champion in a company
- design projects to implement the strategy and change programs
*
When the student has passed this course he/she will be:
- a specialist to contribute to strategic innovation planning in global environment
- a specialist who can bridge the innovation strategy and operations
- a specialist who can implement strategic change by using projects

Sisältö (OJ)

Content
This course introduces the fundamentals of effective innovation and project management in the strategic framework of organizations. Projects are here considered as tools to enable strategic change and organizational development.
The course content will include
• Why strategic innovation thinking is important?
• Core concepts of innovation management and projects
• Innovation Strategy creation in traditional and lean organizations
• How the innovation framework is connected to the project portfolio?
• How to implement strategic change by using projects?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student knows the basic concepts of innovation, can recognise different innovation types and understands the dynamics of creating and implementing the innovations to commercial products. He/she can do straightforward analysis of innovation concepts, often by receiving assistance from others. The student mainly follows the ideas of others.

Arviointikriteerit, hyvä (3-4) (OJ)

The student knows well the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. The student shows creativity and can justify his/her own ideas.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the basic concepts of innovation, can recognise different innovation types, sees the importance of protecting the innovations and understands the dynamics of creating and implementing the innovations to commercial products as a strategic process in a company. He/she would be ready to take a role of an innovation champion and lead an innovation team. The student is very creative, can justify his/her own ideas well and often takes a lead in getting things done in time and with good quality and well-thought strategy.

Aika ja paikka

Lectures / workshops:
03.04.2024 09.00 - 12.00 H1-25 Intro
10.04.2024 09.00 - 12.00 H1-25 Lecture/Workshop
17.04.2024 09.00 - 12.00 H1-25 Lecture/Workshop
24.04.2024 09.00 - 12.00 H1-25 Lecture/Workshop
03.05.2024 09.00 - 12.00 H1-25 Lecture/Workshop
08.05.2024 09.00 - 12.00 C4-04b Lecture/Workshop
15.05.2024 09.00 - 12.00 C4-04b PRESENTATIONS
22.05.2024 09.00 - 12.00 C4-04b EXAM

Tenttien ja uusintatenttien ajankohdat

22.05.2024 09.00 - 12.00

Arviointimenetelmät ja arvioinnin perusteet

Exam, Individual assingments and group assignments

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Contact teaching,
Workshops,
Team assignments,
Individual assignments,
Presentations,
Collaborative learning in teams.
Students will develop an innovative business concept in teams during the course.
Attendance at lectures/workshops is compulsory.

Oppimateriaalit

Mackay, David. (2023). Strategy Theory, Practice, Implementation (2. edition). OUP Oxford.
Additional material provided by the teacher in Moodle

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course offers fundamental understanding of cultural issues in today's global business environment. It also provides the student with the skill to navigate successfully in intercultural environments.
When the student has passed this course he/she will know:
- Notion of culture
- National culture and its typologies
- Organizational culture and its typologies
- Emergence of culture
- Elements of culture
- Culture and religion (protestant ethics and capitalism, Islam and Hinduism)
- Culture and human behaviour
- Cultural influence on business activities
- Work ethics in different culture
- Cultural differences and similarities
- Cultural synergy
*
When the student has completed the course he/she can:
- Understand national- and organizational cultural differences
- Detect consumer behavior across national boundary
- Manage an organization made up of people from different cultures
- Treat people from other cultures with empathy
- Solve business problems according to cultural requirements
- Deal with different interest groups without hesitation
- Work in global marketplace with a flexible personality
- Easily commit to different customer groups

Sisältö (OJ)

In the era of globalization, companies go beyond national boundaries with the aim of getting the best possible returns from their trade and investment.
Successful operation in the global context requires cultural readiness to deal, among others, with competitors, partners, customers and suppliers.
Keeping in mind the mentioned necessities, the course content has been designed as follows:
- the notion of culture
- national culture and its typologies
- organizational culture and its typologies
- emergence of culture
- elements of culture
- culture and religion (protestant ethics and capitalism, Islam and Hinduism)
- culture and human behaviour
- cultural influence on business activities
- work ethics in different culture
- cultural differences and similarities
- cultural synergy

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can define culture, recognises cultural differences and other phenomena in the field related. While doing tasks, he/she needs assistance. The student knows diverse courses of action but cannot justify his/her choices in practical context. He/she give and receive feedback but considers and assesses things from his/her viewpoints. He/she cannot judge things from multiple perspectives. He/she is aware of course load and able to do routine tasks but may need to remind.

Arviointikriteerit, hyvä (3-4) (OJ)

The student compares culture from different perspectives and applies its impact upon learning and educating context. The student, as a resource person, plans independently or parts of a teaching group in bridging cultural diversity in learning environment. He/she can solves problems while dealing with pupils having different cultural backgrounds. The student can give and receive feedback actively in a culturally diverse learning perspective but considers things from his/her and the close community’s viewpoints. He/she takes responsibility and commits to the group activities in addition to his/her own work.

Arviointikriteerit, kiitettävä (5) (OJ)

The student understands culture from multiple perspectives and analyses its impact upon learning and educating context. The student, as a resource person, acts independently or parts of a teaching group in bridging cultural diversity in learning environment. He/she can search for diverse courses of action while dealing with pupils having different cultural backgrounds. The student uses feedback systematically in allocating tasks among culturally diverse learners and ensure growth thereby. He/she knows to perform his/her tasks responsibly in a group and independently as well. The student is flexible and non-hesitant in taking international assignment.

Tenttien ja uusintatenttien ajankohdat

No exam but project presentation. Activity based evaluation and grading

Arviointimenetelmät ja arvioinnin perusteet

Done required tasks and class activities

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Pre-task, individual task/course paper, contact lecture, group project, workshop & organizing cultural event.

Oppimateriaalit

- Organization Culture and Leadership, Edgar H. Schein, 5th edition
- Cultures and Organizations: Software of the mind, Geert Hofstede et. al, 3rd edition
- The Culture Map, Erin Meyer, 2015
- Suggested materials to moodle course site

Opiskelijan ajankäyttö ja kuormitus

Total work hour for the students: 27 x 5 = 135
Contact lesson including course project presentation & organizing cultural event: 8 x 7 = 56 h
Course project: 25 h
Individual task: 30 h
Reading: 24 h

Sisällön jaksotus

Day 1: Culture; defining culture, influencing factors as well as national-, organisational-, & family culture
Day 2: Culture; defining culture, influencing factors as well as national-, organisational-, & family culture
Day 3: Culture and human behavior; cultural influence on business activities & work ethics in different cultures
Day 4: Culture and human behavior; cultural influence on business activities & work ethics in different cultures
Day 5: Cultural differences and similarities; Cultural synergy; & managing diversity at work place
Day 6: Cultural differences and similarities; Cultural synergy; & managing diversity at work place
Day 7: Course project presentation
Day 8: Organizing multicultural event

Toteutuksen valinnaiset suoritustavat

Talk to the course teache

Harjoittelu- ja työelämäyhteistyö

Own workplace linked task (Recommended)

Kansainvälisyys

Open

Lisätietoja opiskelijoille

Contact lessons are important from learning point of view

Tavoitteet (OJ)

Objectives:
Sustainable Experience Economy course is introducing the general aspects and principles on sustainable development, and nature of experience economy and it is focused on practical designing and analyzing meaningful experience products. Product design model for practical product development is studied.

After completing the course students are able to:

Understand and apply the aspects of sustainability and the nature of experience product development essential in any business sector.
Apply the experience product design tool in product development process
Analyze the existing products and to improve the quality of experience products

Sisältö (OJ)

Contents:
Which are the aspects/principles of sustainability and sustainable development?
What is experience economy about, what is characteristic for experience economy?
Why is experience economy and experience based product design important in business?
How to analyze the existing products and how to improve them?
How to apply aspects of sustainability and experience design tool in product development in practice?

Further information: The student selects a case as a small group to be analyzed/developed applying the aspects of sustainable development and the tool of Experience Pyramid model in practice.

Lisätiedot (OJ)

Not approved (0): No participating in team working, tasks are not returned or returned very late, task description is not followed, no applying academic literature/material.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

Participating team working is poor/superficial. Student is able to produce text, but there are hardly any academic references. Sustainability and Experience Economy are not understood/identified completely. Lack/mistakes in applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) Sustainability and Experience Pyramid (elements and levels) in case X. No original or innovative ideas presented. Lack in presentation contents (essential contents) in logic order.

Arviointikriteerit, hyvä (3-4) (OJ)

Participating team working is active. Student is able to produce text with several academic references. Sustainability and Experience Economy are understood/identified. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) Sustainability and Experience Pyramid (elements and levels) in case X is mostly covered. Original or innovative ideas presented. Presentation contents (essential contents) in logic order is on a good level.

Arviointikriteerit, kiitettävä (5) (OJ)

Participating team working is very active. Student is able to produce text with variety of academic references. Sustainability and Experience Economy are understood/identified analytically. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) Sustainability and Experience Pyramid (elements and levels) in case X is applied on a professional way. Highly original, innovative and unique ideas are presented and justified. Presentation contents (essential contents) in logic order is on an excellent level.

Aika ja paikka

Course starts in early February 2024 and ends in the end of March 2024.

Tenttien ja uusintatenttien ajankohdat

No exam, but an individual course contents and team working check in the end of the course. More information in the course introduction class.

Arviointimenetelmät ja arvioinnin perusteet

Team presentation as an outcome of the course (individual contribution required in a team). Individual course contents and team working check must be passed.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The students study the main aspects in sustainablle development and learn to analyze them in a practical case. Students learn about the characteristics of experience economy, experiential products and services, the practical experience design tool, Experience Pyramid. The tool is for both analyzing existing products/services and for designing new products/services, and for developing/improving them in practice.
The course includes a practical product development project to be completed in small teams. Also, the course is based on teacher driven f2f class room sessions, individual reading and material search, and team work for discussions and the main assignment, presenting a project task outcome.

Oppimateriaalit

See Moodle page for the most relevant material on sustainability and experience economy. It is recommended that the student also acquires own suitable material for one's own learning and the task at hand.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS equals 135 hours of student work. The work load is divided between teacher driven sessions as well as group and individual work , individual reading tasks and material search.

The student selects a case as a small group to be analyzed/developed applying the aspects of sustainable development and the tool of Experience Pyramid model in practice.

Sisällön jaksotus

Course starts in early February 2024 and ends in the end of March 2024, weekly meetings.

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Teams are recommended to contact their possible project commissioners

Kansainvälisyys

-

Lisätietoja opiskelijoille

Passing the course requires active team working and submitting tasks in time. NOTE: team outcome, presentation, is to be assessed. Team members receive the collective grade, it is the same for each team member. Additionally, an individual course contents and team working check will be conducted in the end of the course. Student must pass the check in order to achieve the collective team grade. Further information in course introduction class.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

No participating in team working, tasks are not submitted or submitted very late, task description is not followed, no applying academic literature/material.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is poor/superficial. Student is able to produce text, but there are hardly any academic source references. Sustainability and Experience Economy are not understood/identified completely. Lack/mistakes in applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) sustainability and Experience Pyramid (elements and levels) in case X. No original or innovative ideas presented. Shortcomings in presentation contents (essential contents) in logic order.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is active. Student is able to produce text with several academic source references. Sustainability and Experience Economy are understood/identified. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) sustainability and Experience Pyramid (elements and levels) in case X is mostly covered. Original or innovative ideas presented. Presentation contents (essential contents) in logic order is on a good level.

Individual task, passed/failed
Passing the course means that you are entitled to collective team task grade based on your team presentation. In case of failing, discuss with teacher.

Passed: student is able to answer the given question(s) related to theory + case, team presentation. He/she is presenting evidence of participating the team performance by giving justified and detailed answers, reflecting course studying material (lectures, articles, videos), team case and team task presentation.

Failed: student is struggling with answering to given question(s) related to theory + case, team presentation. Outcome remains poor or superficial. He/she is mainly not able to justify and/or present detailed answers and reflect course studying material (lectures, articles, videos), team case and team task presentation. (Impression of not participating in team performance sufficiently is likely.)

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Participating team working is very active. Student is able to produce text with variety of academic source references. Sustainability and Experience Economy are understood/identified analytically. Applying and justifying (sustainability aspects, customer segment and profile, business environment, trends/values/society etc.) sustainability and Experience Pyramid (elements and levels) in case X is applied on a professional way. Highly original, innovative and unique ideas are presented and justified. Presentation contents (essential contents) in logic order is on an excellent level.

Tavoitteet (OJ)

This course covers various aspects of organizational communication, including traditional and contemporary communication models and theories, as well as practical communication activities. It focuses on internal and external communication, communication channels, organisational culture, and technology in communication.

After completing the course, the students will be able to:
• distinguish between different communication models and theories
• apply appropriate communication theories in various workplace situations and contexts
• reflect on their own and their organisations’ communication patterns and suggest measures for improvement
• adapt their communication style according to a range of cultural and interpersonal factors
• create guidelines for effective internal and external communication
• critically examine the role of technology in communication

Sisältö (OJ)

• What are the essentials of effective organizational communication?
• What are communication needs and capabilities of modern organisations?
• How can communication practices in organizations support achieving organizational goals?
• What determines the choice of channels, media, style and tone in organisational communication?
• How to measure success in communication?

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can describe main communication theories and models. The student demonstrates familiarity with main communication channels and can produce routine oral and written communications.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can explain main communication theories and models competently and use examples to illustrate the application of these theories in practice. The student is able to use various communication channels and can produce quality oral and written communications for standard business contexts. The student is able to present fairly complex ideas and information, take account of the context and cultural background of the stakeholders involved in a communication situation, and adapt their communication approach accordingly. The student is able to assume the role of a junior level communicator in a company.

Arviointikriteerit, kiitettävä (5) (OJ)

The student can explain main communication theories and models extensively and draw on them to create appropriate communication solutions. The student is able to use various communication channels effectively and can produce high quality oral and written communications for versatile business contexts. The student is able to present complex ideas and information, anticipate the context, take account of the cultural background and seniority of the stakeholders involved in a communication situation, evaluate and adapt their communication approach to suit standard and challenging business environments. The student is able to assume the role of a senior level communicator in a company.

Aika ja paikka

TAMK campus according to timetable.

Tenttien ja uusintatenttien ajankohdat

See Methods and Grounds for Evaluation.

Arviointimenetelmät ja arvioinnin perusteet

The assessment is based on successful completion of the following tasks and activities:
• Internal Communication Scenario - 30% (group task)
• Communication Manual - 30% (group task)
• Engagement and Course Participation – 40% (individual contribution)

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, discussions, group work, independent study.

Oppimateriaalit

Materials will be provided in Moodle and are expected to be supplemented by the student’s own research and enquiry-based learning.

Opiskelijan ajankäyttö ja kuormitus

Total hours: 5 cr x 27 h = 135 h including:
• contact lessons 21 hours (7 x 3 h)
• independent study 114 hours

Toteutuksen valinnaiset suoritustavat

As this is a tailor-made programme, no alternative ways of completing the course are available.

Lisätietoja opiskelijoille

- Mandatory attendance 80%.
- Active participation in class discussions and group work is expected.

Tavoitteet (OJ)

Course description
The "Strategic International Marketing" course offers the students an analytic, decision-oriented framework for strategic marketing in an international or global context. Consequently, students will be able to analyze, select, and evaluate the appropriate theories and frameworks for several strategic decisions connected with the international/global marketing process, such as whether to internationalize, deciding which markets to enter, and deciding how to enter the foreign market. Lastly, students will learn to develop strategies and tactics for product and service development, distribution, marketing communication, and pricing in an international marketplace.
After completing the course, the students will be able to:
Gain an in-depth knowledge of the significance of globalization.
Examine the structure of global marketing strategies used by SMEs and LSEs.
Evaluate firms' needs for internationalization and associated risks and barriers.
Evaluate internationalization theories for determining international business strategy.
Apply frameworks to the process of selecting international markets.
Use frameworks to help you decide how to enter a foreign market.
Develop strategies for international sourcing.
Design the global marketing mix element.

Sisältö (OJ)

The firm's global marketing What is globalization? Global marketing for SMEs versus LSEs and global marketing orientation.
Initiation of internationalization and firm motivations. when to start exporting. Internalization risks and barriers
Internationalization theories. The Uppsala model, network model, transaction cost analysis model, and born global
International market selection process
International market entry strategies, from exporting to wholly owned subsidiaries
International sourcing strategies and why to source internationally
International Product Decisions. Level of product and characteristic, categories of services, and B2B service. Strategies for International Product Life Cycle, Product Positioning, Brand Equity, and Branding Decisions
Pricing strategies: International versus domestic. International pricing factors and strategies
Strategic management of distribution channels in international markets. Evaluating foreign distributors, international channel strategy, international online retail sales, and smartphone marketing. Strategies for channel power in international retailing and gray marketing
International marketing communication tools and process. International advertising strategies in practice and viral marketing campaign. International sales promotion management.

Lisätiedot (OJ)

Assessment criteria: fail (0).
The student isn't able to identify any theories and principles of global marketing. The student hasn't been able to participate in a team project or has failed to submit the required course tasks and assignments.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student demonstrates theoretical and conceptual knowledge to identify and analyze global marketing issues while preparing a learning diary and group assignments. The student participates in the group assignments and is able to recognize his or her contribution to the task.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to analyze the theoretical concepts of strategic marketing and reflect them in learning diary and group assignments in a good manner. The student analyzes the strategic problems of international marketing and devises solutions for case studies, which includes several references. The student acts as an active member of a group, takes responsibility for his or her own work, and is able to cooperate with other members.

Arviointikriteerit, kiitettävä (5) (OJ)

The student develops a new practical solution to international marketing problems with a connection to the strategic marketing issues faced by the organization. The student has written a high-quality and reflective learning diary, which includes several global references. The student, who takes a leading role in international teamwork or part of it, can cooperate flexibly and constructively, taking into account the cultural differences of the participants, and thereby developing the group’s interaction.

Aika ja paikka

Sessions will be held according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

All the assignments given must be submitted on the given schedule. The schedule will be given in the first class.
Group assignments presentation according to schedule in class.

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

Green, M. C., & Keegan, W. J. (2020). Global Marketing, Global Edition, 10th edition
Hollensen, S. (2020). Global marketing (8th edition.). Pearson.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.

Opiskelijan ajankäyttö ja kuormitus

According to the TAMK schedule, ECT credits, and Moodle timing instructions: A course of 5 credits will mean a workload of approximately 135 hours. which will be divided as follows: 20 hours of classes, 40 hours of group assignments casework, and reporting: and 60 hours of learning diary:
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials are given to them on their own time

Sisällön jaksotus

Global marketing in the firm
Global Market Segmentation, Targeting and Positioning
International product and branding decisions
Global marketing and pricing decisions
Global marketing communication decisions
Global distribution decisions

Toteutuksen valinnaiset suoritustavat

Not Applicable

Harjoittelu- ja työelämäyhteistyö

Project work/case studies
During the course, the students will work in small groups. The casework may require working with the company representative.

Kansainvälisyys

The course is a part of International Business Studies, so the international aspects are an important part of studying in general. An international point of view is taken into consideration whenever global marketing is discussed.

Tavoitteet (OJ)

This course contains themes related to strategic market entry. It focuses on the utilization of information and data collection/analysis to optimize networking and effectively increase customer attraction from appropriate target segments.

After completing the course, students will be able to:
- Analyze a company's internal level of readiness and its importance for entering the market of products and services
- Identify and select target markets, while assessing factors (threats, opportunities) for market entry
- Use tools related to the assessment of business opportunities and analyze their benefits
- Create a marketing strategy based on analysis of data and other accumulated information
- Test and collect feedback pertaining to demand vs. supply: customer’s attraction towards a company’s solution
- Build networks to support the aforementioned activities
- Plan, develop, and launch corrective actions to meet customer desire and engagement by utilizing appropriate networks

Sisältö (OJ)

- Concepts and contents related to marketing strategy
- Product features, benefits and value creation
- Customer segmentation
- Customer-related research and its analysis
- Utilization of different analytical tools in placing on the market
- Developing a marketing strategy
- Testing the outcome on the marketplace, collecting feedback, re-designing service, re-writing and -testing operational plan

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student:
- Has a basic understanding of the company's internal readiness to enter the market of products and services.
- Identifies the factors influencing demand, threats and opportunities in the selected market.
- Identifies customer target groups
- Develops a marketing strategy
- Tests the strategy in the marketplace
- There are minimal attempts at analyzing processes and information to make strategic decisions for improvement.

Arviointikriteerit, hyvä (3-4) (OJ)

The student:
- Acknowledges the company's internal readiness to enter the market of products and services
- Chooses and justifies the target market
- Identifies the factors influencing demand, threats and opportunities in the selected market
- Identifies and justifies the most important customer target groups based on information
- Combines and applies the information obtained appropriately, using it in the content and conclusions of the marketing strategy;
- Examines his/her own conclusions and their usefulness, risks, effects on the company's growth and internationalization
- Utilizes different tools in various stages in the formation of marketing strategy
- Develops a marketing strategy that includes analyzes and information
- Tests the strategy in the marketplace by utilizing appropriate networks
- Collects customer feedback, designs service accordingly, re-writes and tests a new strategy

Arviointikriteerit, kiitettävä (5) (OJ)

The student:
- Analyzes the importance of the company's internal readiness to enter the market of products and services
- Chooses and justifies the target market
- Identifies the factors influencing demand, threats and opportunities in the selected market
- Identifies and justifies the most important customer target groups based on information
- Combines and applies the information obtained appropriately, using it in the content and conclusions of the marketing strategy
- Critically examines his/her own conclusions and their usefulness, risks, effects on the company's growth and internationalization
- Utilizes and evaluates various tools in various stages in the formation of marketing strategy
- Develops a marketing strategy on the basis of analyzes and information
- Tests the strategy in the marketplace by utilizing appropriate networks
- Collects and analyses customer feedback, designs service accordingly, re-writes and tests a new strategy successfully

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course familiarizes the participants with Risk Management as the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events. Special emphasis is put on practical risk management tools and latest concepts.
*
When the participant has passed this course he/she will know:
- Core terms and notions related to risks and risk management
- Different risk types and profiles in different business environments
- Risk management process phases
- Risk identification techniques
- Risk assessment tools
- Risk management linkage to other management disciplines
- Trends in academic risk management research
*
After completing the course participants can:
- Identify risks in projects and on the company level by using appropriate techniques
- Analyse risks and their consequences with effective tools
- Apply risk management effectively in projectsto save time and money
- Avoid the common pitfalls of risk management implementation
When the participants have passed this course he/she will be:
- A project manager understanding the risk profile of her own project and what impact change has on them
- A specialist to define and analyze risks with effective tools and techniques
- A leader to manage risks and act fast if risks realize
- A leader making project members to understand the importance of risk management

Sisältö (OJ)

Course is a combination of meetings and online exercises. The content is:
-Terminology of risks and risk management
-Risk types and risk profiles in international operations
-Risk management process and its implementation
-Implementation of risk management methods and tools
-Current "hot topics" in risk management research

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student recognises the core terms and notions related to risks and risk management. He/she is aware of different risk types and profiles in different business environments. The student knows the risk management process phases and risk identification techniques, and is able to apply them in simple cases. He/she is able to identify risks and consider means how to respond to them.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to link risk management to other forms of operations management.
He/she is able to analyze the identified risks and their consequences with effective tools. The student knows how to avoid the common pitfalls of practical level risk management implementation. He/she is able to adopt the role of junior level risk manager e.g. in a project.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has a profound understanding of operations management subcategories and how risk management is linked to them. He/she knows on a senior or specialist level how to define and analyse risks with effective tools and techniques. The student is able to recognise interdependencies among various risk types and individual risks, and respond accordingly. He/she can perform as a leader making project team members understand the importance of risk management.

Aika ja paikka

According to the published schedule starting on Monday 23 October. Regular lecture time on Mondays at 9.15-12.00.

Venue: H1-25.

Tenttien ja uusintatenttien ajankohdat

No exam.

Arviointimenetelmät ja arvioinnin perusteet

Evaluation will be based on the given assignments and active participation during the classes.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Lectures, demonstrations, group work, Moodle assignments, discussions.

Oppimateriaalit

All materials are provided by the teacher.

Opiskelijan ajankäyttö ja kuormitus

Lectures 24h
Readings 24h
Moodle assignments 40h

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Working life examples will be used, both by the teacher and the students.

Kansainvälisyys

International case studies.

Tavoitteet (OJ)

This fundamental course familiarizes the student with the principles and methods of academic research and academic writing. It provides the participants with a toolbox to transform the initial development work into a well-structured and logical final thesis.
*
When the student has passed the course he/she will know the following:
- difference between everyday knowledge and scientific knowledge
- meaning and justification of academic research in society
- nature of academic research
- rules and ethics of academic research
- differences between various research approaches
- most common research strategies and methods
- concepts of academic research
- critical perspective in information and sources
- research process stages
- importance of reference teqhnique
- structure of thesis
*
After completing the course the student can:
- use and apply concepts of academic research
- identify and find academic texts and sources
- choose a suitable research approach and methods
- prepare a research plan
- apply academic reference technique
- plan thesis structure
- analyze academic texts
When the student has passed the course he/she will be:
- skillful in planning research setting
- a leader to plan academic publications/documents in the organization
- a professional to analyse and produce academic texts

Sisältö (OJ)

- Basic concepts of academic research
- Rules and ethics of academic research
- Main strategies and approaches of academic research
- Structure of academic thesis
- Analyzing academic texts
- Preparing research plan

Arviointikriteerit, hyväksytty/hylätty (OJ)

Criteria for PASS:
The student understands the overall process of designing a research project from the beginning  to the final report. He/she is able to identify ethical issues in research. He/she knows the difference between quantitative and qualitative research. The student is familiar with the criteria for evaluating the quality of a research project. The student is able to articulate a research problem, formulate research questions, develop research objectives and build a theoretical framework. He/she is familiar with basic data collection and analysis methods. The student is able to write a research proposal. 

Aika ja paikka

Timetable engine

Tenttien ja uusintatenttien ajankohdat

No exams.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Face-to-face teaching in classroom.
Lectures, team working, discussions, individual tasks, seminar

Oppimateriaalit

Will be published in Moodle course

Opiskelijan ajankäyttö ja kuormitus

5cr = 135h of student work

Sisällön jaksotus

According to implementation plan.

Toteutuksen valinnaiset suoritustavat

Not applicable.

Harjoittelu- ja työelämäyhteistyö

Students are highly recommended to connect the course contents to their current working place

Kansainvälisyys

International student group with international cases

Tavoitteet (OJ)

In this course, participants will gain basic understanding of traditional and LEAN operations management by working on organizational development cases in small groups.

After completing the course, the participants will be able to:
• Describe an organizational development case as a process
• Create a plan on how to improve the processes of working life cases
• Identify operations management related trends, e.g., digitalization and corporate social responsibility

Sisältö (OJ)

• Organizational development case in small groups
• Introduction to operations management
• Operations strategy
• Process design and efficiency
• Process monitoring and control
• Process improvement
• Current trends in operations management

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to name and explain the core concepts of process design and improvement, operations management and LEAN. The student uses basic process design principles and operations management principles in a "cookbook" manner. The student is able to give and receive feedback related to operations management, collaborates in a small group on operations management related tasks and takes responsibility of own studies related to operations management.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can explain how to apply the core concepts of process design and improvement. The student is able to compare traditional and LEAN operations management principles, explain how to create operations strategy in a continuously changing environment and how to apply process control. The student is able to apply the core concepts of process design and improvement on working life cases, plan and implement LEAN initiatives for working life cases, and plan and manage process improvement projects. The student is able to give and receive constructive feedback related to operations management, develop collaborative actions in a small group concerning operations management related tasks and takes responsibility of own studies and group work related to operations management.

Arviointikriteerit, kiitettävä (5) (OJ)

The student analyses systematically the need for process improvement by using appropriate tools and methods. The student uses additional and recent research papers to extend knowledge of operations management, operations strategy and LEAN management. The student applies the core concepts of process design and improvement in a systematic manner on working life cases, justifies the use of LEAN methods for working life cases and the use of process improvement methods for working life cases. The student is able to use feedback to grow professionally in the field of operations management, develop creative and constructive working methods to solve operations management related tasks individually and in small groups and commits oneself to own studies and group work related to operations management beyond the ordinary level (3-4) requirements.

Arviointiasteikko

0-5

Tavoitteet (OJ)

This course examines the economic problems and challenges faced by societies in the globalized world in the third decade of the 21st century. The course will examine and question the assumptions and approaches of neoclassical economics and whether they are still appropriate as we face the challenges of climate crisis, sustainability, inequity, injustice and developments in digitalization and artificial intelligence.

After completing this course, the student will:
• Briefly describe the historical arc of economic thinking and theorizing that brings us to our contemporary position.
• Examine the assumptions of neoclassical economics and critically reflect on their suitability for the challenges of the contemporary world.
• Apply macroeconomic thinking and approaches to understanding current economic issues.
• Explain macroeconomic concepts of the global economy and contemporary approaches to current global problems.
• Propose, articulate and debate solutions to global economic issues.

Sisältö (OJ)

• Growth and Income
• Trade
• Globalization, investment and migration
• Money, banking, credit, wealth and inflation
• Development
• Marketization and Public Goods
• Monetary Policy
• Fiscal Policy
• Public Policy and society

Lisätiedot (OJ)

Grading criteria and assessment rubrics are based on the principles of authentic learning and assessment and use the SOLO framework – “Structural Observation of Learning Outcomes” (Biggs and Collis, 1982, Biggs 1999).
Not approved (0): The work is not of the required standard for a master’s degree (EQF Level 7)

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student demonstrates a basic and unsophisticated understanding of contemporary economic issues. Theories are described, but without evidence of critical understanding. Little evidence is provided of an understanding of the links and connections between various ideas and theories.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to discuss and explain complex macroeconomic ideas and exhibits a critical paradigm and positioning in relation to various neoclassical economic assumptions. Theories can be explained in terms of pros and cons and the student is able to express a clear position with regard to their own beliefs. There is evidence that the student can explain the connections between various aspects of economic theories and thinking.

Arviointikriteerit, kiitettävä (5) (OJ)

The exceptional student can thoroughly explain all the key concepts and ideas in relation to contemporary global economics and justify their own position with regard to the key debates and issues. They are able to evaluate and synthesize policies and positions and explain the interconnectedness of economics in relations to social, cultural, historical, geopolitical and other factors.

Arviointiasteikko

0-5

Tavoitteet (OJ)

In this course, the participants build a financial mindset. They recognise the importance of profitable business by adapting the relevant topics and key factors in accounting. The course works as a starting point of financial management skills for those without previous knowledge but also as repetition for students with financial background to widen expertise in the field of finance.

After completing the course, the participants can:
- analyse financial situation of a company (profitability, liquidity, solvency)
- execute financial planning
- apply financial tools at work
- plan and execute actions for turnaround projects

Sisältö (OJ)

Practices and tools for financial planning
Profitability, liquidity and solvency practices and tools
Practices and tools for analysis of the financial situation of a company

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student can identify the core concepts in the field of financial accounting, recognise the relevant practices and methods and define the need for accounting in general. The student can read the key financial accounting information and statements and provide routine performance in course tasks and participation. The student knows the principles at a basic level. Students can give and receive feedback and take responsibility as an individual learner. The student can act as part of a team under supervision, and he recognizes his level of interaction.

Arviointikriteerit, hyvä (3-4) (OJ)

The student can structure the connections between the financial statements and apply the financial accounting themes with relevancy. The student can explain and adopt the need for financial accounting, why and how to use various accounting methods and the need for profitable business. The student can measure financial performance based on public financial information. Student gives and receives constructive feedback, operates in professional manner by recognizing relevant scope and needs, develops his interaction skills, adding value to the team and takes responsibility.

Arviointikriteerit, kiitettävä (5) (OJ)

The student adapts the course themes in a professional manner, finds and translates the course message and expands the context by bringing perspectives, experiences, and opinions. The student can analyse the selected themes, find the academic approach, use additional research papers and academic sources, and activate mindset to connect financial accounting in working life situations. The student builds creative solutions by combining the course themes, assesses diverse outcomes, looks for new opportunities, justifies the financial decisions made and looks for alternative perspectives The student uses feedback to iterate the learning process and adds collaboration as being an asset for the team. The student develops creative and constructive working methods and brings professional commitment throughout the course.

Arviointiasteikko

0-5

Tavoitteet (OJ)

Course description
The course focuses on the increasing importance of the international dimension of business. The students choose one major theme for their independent learning project, which concentrates on one major theory or framework to broaden their understanding of international business strategies and prepare students for an internationally oriented career.
Objectives
After completing the course, the students will be able to:
Gather in-depth knowledge on the studied topic.
Connect international strategy to business strategy on a focused topic.
Conduct a well-structured analysis of a focused topic.
Develop a solution to a given international business problem.
Write a project report on a focused international business topic.

Sisältö (OJ)

INTERNATIONALIZATION ISSUES

Internationalization process
Born global firms
Third world multinationals
FDI and developing countries
Emerging markets
Location decisions
Economic development
Economics of innovation & Technological transfer

MANAGEMENT

Cross-cultural management
Cultural distance
Culture and international business
Comparative management
Production/sourcing issues
Outsourcing/offshoring/insourcing
Global value chains (GVCs)
Management of technology
Corporate social responsibility
Knowledge management/transfer at the subsidiary level
International entrepreneurship
International Joint ventures
International Strategic alliances
Technology transfer
Issues of trust
Issues of guanxi
International R&D


MARKETING

Comparative marketing
Cross-cultural marketing
Country-of-origin issues
Exports/imports
Foreign market entry modes
Global/regional/local brands
International advertising
International franchising
International marketing management strategy
International product policy issues
International retailing
International sales management
International distribution/logistics/transportation
International marketing & e-commerce
Product differentiation
Brand origin knowledge


POLITICAL RISK ASSESSMENT

Political aspects of MNE activity
Terrorism and security issues
Global sources of supply and logistics/transportation


E-COMMERCE & INTERNATIONAL BUSINESS

Online marketing issues
Global e-exchanges/online marketplaces
Global information hubs

Lisätiedot (OJ)

Evaluation criteria - not approved (0)
The student isn't able to identify any principles of international business. The student hasn't been able to submit the required course project.

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student is able to identify principles of international business. The student is able to develop project report according to instructions.

Arviointikriteerit, hyvä (3-4) (OJ)

The student is able to determine and apply the concept and tools of international business. The student is able to conduct some analysis and suggest development actions suitable for the international business strategy. The student develops project report for international business, which includes several references.

Arviointikriteerit, kiitettävä (5) (OJ)

The student masters the concepts and different models of international business and is able to connect international strategy to business strategy in the business context in question. The student is able to conduct well-structured analysis and is able to create, evaluate and combine different solutions to a given international business problem. The student was able to develop rigorous project report for international business, which includes several global references.

Aika ja paikka

Sessions will be held according to the schedule in Pakki.

Tenttien ja uusintatenttien ajankohdat

Final project report/literature review assignment

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The Advanced Development Project in International Business is aimed at the development of the student's theoretical, conceptual, and practical competence in the international dimension of business. Students will study intensively about the international dimension of business of their own choice by
Reviewing articles
Analysing case studies
Practicing the research techniques.

Oppimateriaalit

Literature on the selected research topic using a variety of sources, such as:
Textbooks
Book chapters
Research studies (journal articles, theses)
Case studies
Industry reports

Opiskelijan ajankäyttö ja kuormitus

According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend meetings with the teacher
- Study materials given to them on their own time
- Complete the project/literature review task according to the schedule

Sisällön jaksotus

Internationalization
Management
International Marketing
Political and risk management
International business and E-commerce
Further details are given in the first lesson.

Toteutuksen valinnaiset suoritustavat

N/A

Harjoittelu- ja työelämäyhteistyö

Project work/case studies

Kansainvälisyys

Cases and discussion, global operational business environment, and international collaborative projects, international guest speaker.

Arviointikriteerit - hylätty (0) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student isn't able to identify any principles of international business. The student hasn't been able to submit the required course project.

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to identify the principles of international business. The student is able to develop project reports according to instructions.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student is able to determine and apply the concepts and tools of international business. The student is able to conduct some analysis and suggest development actions suitable for the international business strategy. The student develops a project report for international business, which includes several references.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student masters the concepts and different models of international business and is able to connect international strategy to business strategy in the business context in question. The student is able to conduct well-structured analysis and is able to create, evaluate, and combine different solutions to a given international business problem. The student was able to develop a rigorous project report for international business, which included several global references.