Self Branding (1 cr)
Code: NN00FO12-3004
General information
Enrolment period
01.08.2023 - 31.07.2024
Timing
01.08.2023 - 31.08.2024
Credits
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
HUBS
Teaching languages
- Finnish
- English
Seats
20 - 3000
Degree programmes
- Cross-study in the Tampere Universities Community
Teachers
- Miina Kivelä
Person in charge
Miina Kivelä
Groups
-
23CAMPUSONLINECAMPUSONLINE
-
23KVHN2SExchange Students International Business autumn 2023
-
22IB
-
24CAMPUSONLINECAMPUSONLINE
-
21IB
-
VAPAA
Objectives (course unit)
This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template.
Learning outcomes
After completing the course you:
• will have a basic overview on digital self branding
• know how to build and strengthen your professional network
• know the basics of professional online communication
• will have knowledge on content marketing and different digital platforms
Content (course unit)
This course covers the following six topics:
Introduction to personal branding
How to get started with self branding?
How to build your professional network?
How to plan goal-oriented communication online?
How to use content marketing strategies?
How to use different digital platforms?
Assessment criteria, pass/fail (course unit)
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Assessment scale
Pass/Fail