Modern Digital Selling (1 cr)
Code: NN00FO11-3004
General information
Enrolment period
01.08.2023 - 31.07.2024
Timing
01.08.2023 - 31.08.2024
Credits
1 op
Virtual portion
1 op
Mode of delivery
Distance learning
Unit
HUBS
Teaching languages
- Finnish
- English
Seats
20 - 3000
Degree programmes
- Cross-study in the Tampere Universities Community
Teachers
- Miina Kivelä
Person in charge
Miina Kivelä
Groups
-
23CAMPUSONLINECAMPUSONLINE
-
23KVHN2SExchange Students International Business autumn 2023
-
22IB
-
24CAMPUSONLINECAMPUSONLINE
-
21IB
-
VAPAA
Objectives (course unit)
This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.
Learning outcomes
After completing the course you:
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting
Content (course unit)
This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?
Assessment criteria, pass/fail (course unit)
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Assessment scale
Pass/Fail